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Skills

  • Content personalization strategies
  • Planning and coordination
  • Team management
  • Spokesperson experience
  • A/B testing and optimization
  • Process improvement
  • Cost-Per-Click (CPC) Optimization
  • Portfolio growth
  • RFI Scanners
  • Competitive Analysis for Media Buys

Work Experiences

  • Adopted a new Salesforce program.
  • Saved money by developing functional solutions to procedure problems.
  • Achieved results within metric.
  • Achieved revenue growth over category.
  • Allocated a $6 media budget.
  • Increased profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
  • Created and managed the company's image, brand, and identity.
  • Played a key role in the launch of 13 new standard every year.
  • Working with team members and customers to find workable solutions improved operations.
  • Achieved Employee of the Year for Best Use of Data in a Campaign in 2019, following a successful, data-driven TV and digital ad push.

Summaries

  • Achieved Excellence Award recognition for leading impactful data-driven media campaigns that significantly boosted visibility and revenue in 2024.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Government student seeking hands-on experience through an internship in strategic planning.
  • Category and process have a proven track record.
  • Insightful, resourceful, and enthusiastic about method and multi-channel marketing strategies.
  • Achieved 68% efficiency.
  • Media Campaign Manager and team leader with 7 years of experience in metric settings.
  • Looking to dedicate my talents to client relations.
  • Media Campaign Manager with 8 years of progressive experience looking for a new role with room for advancement.
  • Media Campaign Manager is a hardworking and dependable Media Campaign Manager who excels at strategic planning and vendor management.

Accomplishments

  • Coordinated influencer collaborations that reached an audience of over 13 people across the West Coast, boosting net brand visibility by 41%.
  • Worked closely with the product and marketing teams to launch a campaign across ServiceNow, Jira, and email marketing, driving a 79% increase in monthly signups.
  • Orchestrated a cross-platform media campaign that resulted in a 25% improvement in customer acquisition for cross-functional collaboration, supporting revenue growth of $12.
  • Collaborated with paid media vendors and internal analysts to achieve a 27% increase in ad spend returns across 9 campaigns.
  • Led paid media campaigns on QuickBooks, driving 39% growth in account engagements and reducing cost-per-click by 63%.
  • Directed a $15 influencer marketing budget that resulted in expanded brand visibility and engagement growth by 57% in 2022.
  • Negotiated and secured long-term contracts with media partners, resulting in annual savings of $12 on future campaigns.
  • Improved organic reach by 42% through a cohesive content and paid advertising strategy across social media, digital, and traditional formats.
  • Leveraged campaign performance insights to adjust targeting and media spend mid-flight, driving a 43% increase in overall campaign effectiveness.
  • Led a successful ServiceNow campaign for a high-profile client, achieving 44% above the KPIs in impressions and engagement.

Affiliations

  • Affiliate, Hispanic Marketing Council (HMC) - Multicultural Campaign Best Practices
  • Certified User, Salesforce Marketing Cloud - Email and Social Campaign Management Certifications
  • Board Member, Multicultural Advertising Council – Cross-Cultural Communications Committee
  • Affiliate, Association of National Advertisers (ANA) - Media and Advertising Technology Leader Working Group
  • Recognition and Participation, Cannes Lions International Festival of Creativity - Digital Media Category
  • Member, American Association of Advertising Agencies (4A’s)
  • Member, Professional Programmatic Advertising Network (PPAN)
  • Certified Expert, AdRoll Academy - Display Advertising for Media Planners 2017
  • Member, Public Relations Society of America (PRSA) - Crisis Communication and Reputation Management Focus
  • Member and Annual Attendee, Programmatic I/O Conference by AdExchanger

Certifications

  • Certified Brand Strategist – Association of International Advertising (AIA)
  • Interactive Advertising Bureau (IAB) Digital Marketing & Media Foundations Certification
  • Certified Email Marketing Specialist (HubSpot)
  • Cisco Certified Network Associate (CCNA)
  • Certified Public Accountant (CPA)
  • American Academy of Financial Management (AAFM)
  • CompTIA A+ Technician
  • Certified Mobile Marketer – Mobile Marketing Association (MMA)
  • Google Analytics Individual Qualification (GAIQ)
  • OMCP (Online Marketing Certified Professional)

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