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Skills

  • MS Office
  • Marketing Collateral
  • Partnership Marketing
  • Security systems
  • Supervision
  • Project organization
  • Invoice generation
  • Customer Relationship Management (CRM)
  • Internet and E-mail Marketing 
  • Problem resolution

Work Experiences

  • Achieved a sales increase of 37% in 2015.
  • Oversaw and mentored business development personnel to improve performance.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Increased process business sales by 15% in three years.
  • Created optimal pricing strategies by balancing organizational goals with customer satisfaction and profit demand.
  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Collaborated with Channel Partners and Channel Partners to plan marketing activities aimed at promoting Workday successfully.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Drove national marketing strategies to maximize outreach and secured branded product sales.

Summaries

  • Determined marketing manager with 7 years of experience driving company growth through innovative and creative strategies.
  • Cross-functional collaboration in procedure settings and risk assessment in performance reporting settings.
  • Student pursuing a Banking and Financial Services degree who is eager to contribute developed knowledge in the role of Channel Partner.
  • Achieved 40% business growth across key partnerships.
  • Ready to contribute 10 years of experience to a new role focused on delivering outstanding results within tight deadlines.
  • Advanced product development, market research, and SEO knowledge.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Banking and Financial Services student seeking hands-on experience through an internship in performance reporting.
  • Communicative and team-oriented, with Microsoft Excel expertise.
  • Proven track record of motivating improved to achieve team, individual, and management goals.

Accomplishments

  • Optimized multi-tier distribution workflow by reducing redundant processes, cutting operational costs by 52% and resulting in smoother end-to-end partner fulfillment.
  • Led targeted demand generation campaigns that equipped 14 of channel partners with new leads, resulting in a pipeline increase of 67% within 14 fiscal quarters.
  • Orchestrated QuickBooks product launch in collaboration with 6 distribution partners, leading to a 60% market penetration growth within 4 months.
  • Directed cross-departmental collaboration efforts to support channel partners in integrating Power BI, resulting in a 65% adoption rate boost within the Southeast.
  • Re-engineered partner onboarding training to target critical skill gaps, resulting in 81% reduction in partner ramp-up time for product certifications.
  • Led global expansion efforts through identifying high-value international partners, contributing to a 26% increase in year-over-year channel sales revenues across international divisions.
  • Orchestrated cross-channel promotional campaigns that integrated digital marketing strategies, achieving 59% higher lead closure rates through partner networks.
  • Identified and onboarded highly-aligned partners who contributed to 74% of total channel revenue within the first 2 months following partnership launch.
  • Leveraged CRM tools to develop comprehensive channel sales forecasts, closing data visibility gaps and increasing forecast accuracy by 66%.
  • Boosted partner productivity by launching a new incentive program that generated $6 in additional revenue from underperforming channel partners.

Affiliations

  • Member, Women in Channel Leadership Network, metric
  • Contributor, Partner Relationship Management Strategy Guild, 2018
  • Participant, Annual Channel Partner Conference by process, 2024
  • Participant, APAC Channel Management Forum, 2018, Atlanta
  • Advisor, Partner Ecosystem Engagement Council, 2015
  • Certified Professional, Channel Sales Mastery Institute, method, 2018
  • Attendee, Partner Leadership Symposium at Ironclad Systems, 2023
  • Participant, Partner Enablement Workshop by Brightline, 2023
  • Certified Channel Manager, process, 2020
  • Speaker, Channel Marketing & Sales Best Practices Summit, 2022

Certifications

  • Salesforce
  • Go-to-Market Strategy Certification - Lakeside Partners
  • Partner Incentive Program Design Certification - Lakeside Partners
  • Advanced Strategic Partnerships & Ecosystems Certification - Beacon Labs
  • Certified Public Accountant (CPA)
  • Certified Cloud Practitioner - Amazon Web Services (AWS)
  • Leveraging Partner Ecosystems for Revenue Growth - Northwind
  • Partner Marketing Management Certification - SAP
  • SAP Business Partner Certification - SAP
  • CompTIA A+ Technician

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