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Skills

  • Campaign performance analysis
  • Government relations and lobbying
  • Data-Driven Decision-Making in Communication
  • Corporate Advocacy Campaigns
  • Cross-functional team leadership
  • Legislative and Regulatory Advocacy
  • Rebranding Strategy Implementation
  • Media training for executives
  • Social media campaign strategy
  • Strategic Communications Planning

Work Experiences

  • Built connections with industry analysts.
  • Crafted targeted digital ad strategies.
  • Aligned public affairs messaging with organizational goals.
  • Coordinated community outreach initiatives, connecting Vantage with local leaders and ensuring alignment with key demographic needs.
  • Coordinated a multi-stakeholder government relations campaign.
  • Acted as the primary communications liaison during legislative hearings, ensuring consistent and clear messaging that resulted in favorable policy outcomes.
  • Built a strategic media relations program that resulted in 3 positive stories in top-tier publications like procedure and standard.
  • Delivered statements to minimize public misinterpretation.
  • Aligned strategies with changing regulations.
  • Acted as the primary communications liaison during legislative hearings.

Summaries

  • Built long-standing relationships with the media.
  • Advanced policy objectives.
  • Driven strategic media relations.
  • Designed communications to influence policy stakeholders.
  • Achieved 28% improvement in market share of voice.
  • Adept at executing integrated communications strategies.
  • Dynamic Public Affairs and Communications Consultant with over 15 years of experience driving strategic media relations, social media campaigns, and crisis communication strategies to enhance brand visibility and reputation.
  • Accomplished at planning and evaluating public information campaigns, contributing to increased community engagement and voter participation by 44% during pivotal elections.
  • Demonstrated success in spearheading rebranding initiatives during mergers, achieving a 65% increase in brand awareness.
  • Advised senior executives on media relations strategies.

Accomplishments

  • Authored position papers and policy briefs that received 2 citations in national media, shaping the public narrative on method.
  • Managed influencer partnerships to amplify a messaging campaign, resulting in 81% increase in online engagement rates and community participation.
  • Led the development of a communications audit for key stakeholders, helping the client fine-tune their approach and increase engagement by 22%.
  • Enhanced company reputation through a voter engagement campaign, strengthening community support for category and meeting 77% of identified objectives.
  • Created a robust media relations strategy that resulted in feature stories within 13 prominent news outlets, enhancing the company's public positioning.
  • Advised on communications strategies for major regulatory changes, ensuring smooth transitions for clients in compliance with new laws.
  • Developed a social media strategy for a public awareness campaign, increasing user engagement by 53% and generating 13 impressions.
  • Established media partnerships that allowed for the placement of editorials in industry publications, driving awareness on key policy issues.
  • Led the planning and implementation of a large-scale media relations effort that increased brand visibility by 29% among key demographics in 2021.
  • Drafted talking points on controversial issues for company spokespersons, facilitating successful media appearances with 14% positive mentions.

Affiliations

  • Member, Government Affairs Professionals Association (GAPA) 2023
  • Member, Online News Association (ONA) 2020 - Present
  • Speaker, Annual Public Relations Conference 2021
  • Speaker, Political Media and Communication Workshop at process 2022
  • Panelist, Crisis Communications Workshop, process 2024
  • Affiliate, National Press Club Phoenix Chapter 2023 - Present
  • Recognized by metric as a Top 17 Public Affairs Professionals to Watch 2023
  • Certified Crisis Communication Professional, program, Obtained in 2016
  • Mentee, Public Affairs Mentor Program at initiative 2021
  • Member, Communications and Public Policy Association 2019 - Present

Certifications

  • Nonprofit Marketing & Fundraising Certificate - Nonprofit Leadership Alliance
  • Corporate Communications and Reputation Management - initiative Executive Education Program
  • IMC Strategic Communication Planning Certificate - Medill School of Journalism, Northwestern University
  • Speechwriting and Campaign Strategy Certificate - The Great Speech Consultants Group
  • Advanced Litigation Crisis Communication Certification - The Litigation PR Professionals Group
  • Certified Nonprofit Communications Specialist (CNCS) - Nonprofit Communications Institute
  • Global Advocacy Strategies and Messaging Certification - European Institute of Public Affairs
  • Advanced Public Opinion Research Certification - American Association for Public Opinion Research (AAPOR)
  • Event Planning and Management Specialist (EPMS) - Meeting Professionals International (MPI)
  • Public Affairs, Advocacy, and Government Relations Certificate - Georgetown University

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