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Skills

  • Bilingual/multilingual communication skills
  • Data-Driven Decision-Making in Communication
  • Client acquisition strategy
  • Strategic Communications Planning
  • Voter/Constituent Engagement Strategies
  • Event Coordination for Advocacy Initiatives
  • Crisis Situation Monitoring & Reporting
  • Public Policy and Advocacy Expertise
  • Understanding of State and Federal Regulatory Environments
  • Media training for executives

Work Experiences

  • Delivered statements to minimize public misinterpretation.
  • Built a strategic media relations program that resulted in 3 positive stories in top-tier publications like procedure and standard.
  • Achieved a 17% improvement in media coverage.
  • Advised C-level executives on public affairs strategies.
  • Achieved communications excellence for the 2017 period.
  • Boosted client acquisition by 77%.
  • Advised senior officials on media inquiries.
  • Created lobbying materials.
  • Avoided negative media exposure valued at over $18.
  • Achieved measurable engagement metrics.

Summaries

  • Driven collaborations between non-profits, local authorities, and corporate partners.
  • Achieved a 82% increase in brand awareness.
  • Achieved 28% improvement in market share of voice.
  • Drove brand exposure with over 6 million impressions.
  • Advised senior executives on media relations strategies.
  • Built and managed strategic partnerships.
  • Advised senior executives on public relations strategies.
  • Developed crisis communication strategies.
  • Consistent record of improving brand recognition.
  • Achieved measurable outcomes.

Accomplishments

  • Created and distributed legislative updates and press releases, securing coverage in 7 national and regional news publications.
  • Established media partnerships that allowed for the placement of editorials in industry publications, driving awareness on key policy issues.
  • Developed content, including speeches and media briefs, that aided senior partners in securing 42% more favorable media coverage.
  • Designed and delivered media training workshops that resulted in 9 executives improving their press interview techniques and overall message clarity.
  • Authored position papers and policy briefs that received 2 citations in national media, shaping the public narrative on method.
  • Executed a crisis management strategy during a product recall, mitigating negative press and ensuring 65% retention of customer trust.
  • Collaborated with lobbyists to craft a communication framework that influenced 29% of governmental stakeholders to support process.
  • Developed a social media strategy for a public awareness campaign, increasing user engagement by 53% and generating 13 impressions.
  • Coordinated a public engagement strategy for a government-funded initiative, leading to the passing of standard with 71% bipartisan support.
  • Developed and executed a crisis communication plan that improved public trust by 55% over the past year, minimizing reputation damage for Northwind.

Affiliations

  • Member, Online News Association (ONA) 2020 - Present
  • Certified Lobbyist, process framework
  • Member, Global Alliance for Public Relations and Communication Management, 2020 - Present
  • Committee Member, system Advocacy Group 2017 - Present
  • Member, Society for Corporate Governance 2022 - Present
  • Founding Member, system, Established 2019
  • Member, Government Affairs Professionals Association (GAPA) 2023
  • Speaker, Political Media and Communication Workshop at process 2022
  • Member, Corporate Social Responsibility Association 2018
  • Member, American Association of Political Consultants (AAPC) 2022 - Present

Certifications

  • Certified Crisis Communication Specialist (CCCS) - metric
  • Social Media Marketing Professional Certificate - Meta Blueprint
  • Certified Media Relations Specialist (CMRS) - Media Relations Council
  • Certified Nonprofit Communications Specialist (CNCS) - Nonprofit Communications Institute
  • Global Advocacy Strategies and Messaging Certification - European Institute of Public Affairs
  • Accredited in Public Relations (APR) - Public Relations Society of America (PRSA)
  • Advanced Social Media Strategy Certification - Hootsuite Academy
  • Nonprofit Marketing & Fundraising Certificate - Nonprofit Leadership Alliance
  • Public Policy and Electoral Processes Certificate - procedure
  • Strategic Communication Management Professional (SCMP) - Global Communication Certification Council (GCCC)

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