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Skills

  • Ad schedule management
  • Communications
  • Project organization
  • Mobile advertising best practices
  • Lead quality improvement strategies
  • Custom Google Analytics reporting
  • Supervision
  • Keyword optimization
  • Click-Through Rate (CTR) Enhancement
  • First Aid/CPR

Work Experiences

  • Collaborated with design and content teams.
  • Achieved 41% growth in new customer inquiries.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Analyzed demographics and user behavior.
  • Achieved results in 2021.
  • Achieved sustained growth.
  • Transported HubSpot to several months customer locations.
  • Answered 17 calls per the past year to help customers with their questions and concerns.
  • Collaborated with SEO teams for a unified digital strategy.
  • Achieved a 31% turnaround in campaign results.

Summaries

  • Within Miscellaneous, senior PPC Specialist and outstanding performer in vendor management and project management.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Adept at customizing Google Analytics dashboards.
  • Adept at handling large-scale budgets.
  • Attention to detail and analytical mindset in PPC campaign management. Proficient in A/B testing and performance optimization strategies, achieving consistent 71% YOY growth in sales revenue.
  • Strengths in workflow optimization and performance reporting backed up by Miscellaneous training.
  • Adept in agile PPC solutions and maximizing ad performance, consistently achieving a 51% reduction in non-converting traffic. Known for exceeding ROI expectations and maintaining strong client relations.
  • PPC Specialist with 9 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Award-winning PPC professional.

Accomplishments

  • Managed mobile ad campaigns across 5 platforms, applying mobile advertising best practices and achieving 51% higher click-through rates (CTR) than industry benchmarks.
  • Generated high-level audits for multiple accounts, identifying opportunities for growth and cost savings, leading to a collective 36% efficiency improvement.
  • Developed and scaled PPC campaigns for e-commerce clients, reducing cost-per-acquisition (CPA) by 61% in 5 months while increasing conversion volume.
  • Streamlined account management through automation tools, reducing time spent on manual bid adjustments by 39% across 15 accounts.
  • Successfully managed PPC budget of $7 for a Miscellaneous client, optimizing spend to achieve 20% lower cost-per-lead (CPL).
  • Collaborated with SEO teams to align paid search with organic strategies, contributing to a 81% overall increase in site traffic.
  • Optimized keyword targeting during a Power BI launch, driving 73% more qualified traffic to the website within 14 weeks.
  • Enabled cross-channel attribution tracking using Google Analytics and CRM platforms to provide a full-funnel view of customer interactions and ROI.
  • Resolved product issue through consumer testing.
  • Tested new ad formats like responsive ads and ad extensions, resulting in a 23% increase in ad engagement and conversion rates.

Affiliations

  • Regular Contributor on PPC Hero Blog
  • Speaker at the Programmatic Marketing Summit
  • Association of Information Technology Professionals
  • Freemason
  • LinkedIn Ads Certification 2019
  • Media Buying Professional Certification from Cedar Works
  • Society of Human Resource Management
  • Member of the Growth Marketing Conference Advisory Board
  • Member of the Google Optimize Experimentation Community
  • PPC Campaign Manager Certification from Summit Group

Certifications

  • Microsoft Advertising Certified Professional (MACP) - 2016
  • Enhanced Data-driven Advertising Techniques Certification - Workday 2018
  • Snapchat Ads Manager Certification 2016
  • Certified Budget Management and Optimization Specialist - Salesforce 2024
  • Microsoft Certified Systems Engineer (MCSE)
  • Facebook Blueprint Certification - Advanced Buying Professional 2024
  • Google Certified Professional Cloud Architect
  • Google Ads Display Certification - 2021
  • HubSpot Digital Advertising Certification - 2024
  • Google Ads Performance Max Certification - 2016

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