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Skills

  • Organization
  • Ad placement and positioning strategies
  • Procedure equipment
  • Google Ads proficiency
  • Facebook Ads Manager expertise
  • Ad development
  • Customer retention improvement strategies
  • Strategic planning
  • Click-Through Rate (CTR) Optimization
  • Data-driven decision making

Work Experiences

  • Assisted in daily budget allocation and timely adjustments across multiple ad accounts with budgets exceeding $12.
  • Boosted leads and sales.
  • Collaborated with senior account executives to create high-impact ad copy that directly increased conversion rates by 74%.
  • Audited previous campaigns.
  • Achieved a 79% improvement in click-through rate (CTR).
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Collaborated with initiative customers to determine their needs and deliver standard service.
  • Achieved standard for optimizing a high-priority Brightline campaign, reducing CPA by $15 within two years.
  • Boosted regional traffic by 36%.
  • Answered 10 calls per 6 months to help customers with their questions and concerns.

Summaries

  • Client-focused PPC Intern.
  • Client-centered PPC Advertising Intern skilled at understanding campaign objectives and using that understanding to optimize ROAS and audience targeting.
  • For new and existing customers, leads routine operations and special projects.
  • Strengths in quality assurance and process improvement backed up by Miscellaneous training.
  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Conducted keyword research.
  • Conducted weekly performance reporting.
  • Collaborative PPC Intern experienced in cross-functional marketing alignment, ensuring the integration of PPC objectives with broader business goals.
  • Analytical PPC Advertising Intern specializing in optimizing Google Shopping campaigns, reducing CPC by 75% for eCommerce product promotions.
  • Conducted real-time data analysis.

Accomplishments

  • Reduced wasted ad spend by 30% through a comprehensive audit of existing PPC campaigns, which improved overall budget allocation.
  • Reduced cost-per-click (CPC) across Google Ads by 34% through the refinement of keyword targeting and dynamic bid adjustments.
  • Performed ongoing keyword research and analysis, continuously optimizing campaigns for better search rankings and an increase in CTR by 66%.
  • Deployed A/B split testing techniques to optimize ad creatives, improving click-through rates (CTR) on Facebook Ads by 40%.
  • Assisted with implementing advanced keyword strategies that led to method achieving a top-3 ad ranking on Google for Miscellaneous.
  • Audited past campaigns, adjusting bidding strategies and ad schedules leading to a 33% increase in conversions during peak hours.
  • Improved landing page conversion rates by 58% by optimizing template layout and reducing form fields for program in 2024.
  • Documented and resolved process which led to category.
  • Managed time effectively while working on 9 projects simultaneously, consistently meeting deadlines and campaign goals.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • National Association of Social Workers
  • Professional Digital Marketing Certificate from metric
  • Pioneer in Pay-Per-Click Advertising from program
  • YouTube Advertising Specialist membership
  • Association for Computing Machinery
  • Business Growth Masterclass from metric
  • Toastmasters
  • Pay-Per-Click Advertising Mastermind Group
  • Ad Skills Certified PPC Specialist
  • Local Chamber of Commerce Digital Marketing Committee

Certifications

  • Facebook Ads Manager Certification 2022
  • Direct Response Copywriting Certification Cedar Works
  • Campaign Manager Certification - Display Campaigns Best Practices
  • ServSafe
  • Apple Certified Associate (ACA)
  • Certified Public Accountant (CPA)
  • Google Ads Certification 2020
  • CompTIA A+ Technician
  • Certified Digital Marketing Professional (CDMP)
  • Search Ads 360 Certification 2020

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