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Skills

  • Team management
  • Business operations
  • Regulatory compliance
  • Effective time management across multiple projects
  • Google Ads proficiency
  • Cost-Per-Acquisition (CPA) Reduction Strategies
  • Customer service
  • Process improvement
  • Keyword optimization
  • Microsoft Excel for campaign monitoring

Work Experiences

  • Collaborated with cross-functional marketing teams.
  • Looked for industry trends on social media and through online sources.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Adjusted ongoing campaigns.
  • Achieved a 72% reduction in cost per acquisition (CPA).
  • Achieved results within the past year.
  • Assisted in setting up, optimizing, and monitoring PPC campaigns across 16 channels, resulting in a 25% improvement in Click-Through Rate (CTR).
  • Collaborated with the graphic design team to create eye-catching ad visuals, enhancing ad quality and pushing CPC down by 69%.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.

Summaries

  • Conducted weekly performance reporting.
  • PPC Advertising Intern with 6 years of successful process improvement and project management experience.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved measurable improvements in CTR.
  • Analyzed competitive strategies.
  • Achieved results within three years.
  • Adaptable PPC Intern.
  • Client-centered PPC Advertising Intern skilled at understanding campaign objectives and using that understanding to optimize ROAS and audience targeting.
  • Client-focused PPC Intern with experience in handling multi-channel ad campaigns, contributing to significant business growth and improved lead acquisition.
  • Collaborative PPC Intern experienced in cross-functional marketing alignment, ensuring the integration of PPC objectives with broader business goals.

Accomplishments

  • Resolved product issue through consumer testing.
  • Optimized Google Ads campaigns by testing various ad formats, achieving a 51% improvement in both CPA and CTR within 6 weeks.
  • Created custom audience segments using Google Analytics data, leading to a 73% increase in highly qualified leads for program.
  • Reduced Cost-Per-Click (CPC) by 53% by optimizing Google Ad bid strategies based on performance data.
  • Utilized advanced segmentation in Facebook Ads Manager to implement audience retargeting, resulting in a 79% boost in returning customer conversions.
  • Designed and implemented a cost-saving strategy that reduced PPC spend by $11 while maintaining consistent conversion volumes and ROI for Cedar Works.
  • Developed a PPC dashboard using Google Analytics to streamline real-time performance tracking, increasing efficiency for client reporting.
  • Improved landing page conversion rates by 58% by optimizing template layout and reducing form fields for program in 2024.
  • Audited past campaigns, adjusting bidding strategies and ad schedules leading to a 33% increase in conversions during peak hours.
  • Documented and resolved process which led to category.

Affiliations

  • Ad Skills Certified PPC Specialist
  • Facebook Blueprint Certified Professional
  • Affiliate Marketing Experts Association
  • Project Management Institute
  • American Medical Informatics Association
  • Social Media Advertising Guild
  • Society of Human Resource Management
  • International Council of Nurses
  • Lions Club
  • Certified Expert – Facebook Ads by SAP

Certifications

  • Direct Response Copywriting Certification Cedar Works
  • Google Ads Certification 2020
  • Advanced Google Ads – Search Network Certification
  • Display & Video 360 Certification 2018
  • LinkedIn Ads Certified Marketing Expert
  • Certified Business Analysis Professional (CBAP)
  • Twitter Flight School Certification 2022
  • Certified Digital Marketing Professional (CDMP)
  • ServSafe
  • SEMrush SEO Toolkit Exam Certification

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