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Skills

  • Customer Trend Identification
  • Retail sales campaigns
  • Consumer data analytics
  • Product expertise
  • E-commerce integration for retail
  • Process improvement
  • Product lifecycle management
  • Vendor relationship management
  • CCTV
  • Communications

Work Experiences

  • Achieved top category growth.
  • Achieved 16% reduction in merchandising errors.
  • Adapted quickly to real-time market changes.
  • Restructured the merchandising strategy to emphasize high-value items.
  • Collaborated with marketing teams to synchronize promotional campaigns with in-store merchandising, ballooning quarterly sales by $17,000.
  • Designed and deployed eye-catching signage and layout modifications, driving an uplift of 34% in customer traffic toward tops displays.
  • Analyzed competitor pricing and promotional strategies.
  • Analyzed fast-moving trends and core offerings.
  • Analyzed competitor pricing and promotional strategies for tops, adjusting pricing models and outperforming sales targets by $5,000.
  • Achieved a 42% increase in sales.

Summaries

  • Proven ability to work with store leaders and advertising managers to develop and implement successful seasonal and special event merchandising plans.
  • Strong technical skills and experience in process improvement.
  • Multilingual and fluent in Portuguese and Mandarin, with a strong grasp of cultural differences.
  • 7 years of experience overseeing the tops category.
  • Metric and system have a proven track record.
  • Data analysis Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Active leader with excellent communication and collaboration skills.
  • Detail-oriented merchandising professional seeking to contribute to the Visual Merchandiser role within the Ironclad Systems team by applying 12 years of successful industry experience.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Merchandise Manager, Tops has outstanding stocking, organizing, and promotional planning skills.

Accomplishments

  • Collaborated with marketing to align visual merchandising efforts with key promotional campaigns, resulting in a 50% increase in shopper engagement and sales.
  • Analyzed market and competitor data to make informed buying decisions, improving gross margin for tops by 47% in the past year.
  • Successfully reduced early markdown events through proactive planning and real-time inventory tracking, leading to a 52% decrease in markdown occurrence.
  • Worked cross-functionally with buyers and suppliers to curate tops collections, improving revenue per square foot by 23% in 2019.
  • Designed and executed tailored promotional offers for select tops, surpassing initial revenue projections by $135,000 over 18 months.
  • Partnered with channel managers to launch several exclusive tops collections, driving an incremental sales increase of $145,000 during 6 months.
  • Oversaw visual merchandising execution for tops categories, driving an average lift in sales of 60% across 4 locations.
  • Led a merchandising team responsible for overseeing the performance of tops category across 17 stores, surpassing sales targets by 44% in one fiscal quarter.
  • Directed the visual merchandising strategy for tops, increasing overall foot traffic by 49% and average basket size by $182,000.
  • Developed and utilized consumer trend analysis to determine tops styles that would resonate with target demographics, improving conversion rates by 71%.

Affiliations

  • Member, Retail Suppliers and Vendors Association (RSVA), category
  • Participant, Visual Merchandising and Design Trends Workshop 2024
  • Certified in Retail Promotions and Strategy, Brightline, 2017
  • Member, National Retail Federation (NRF) since 2022
  • Graduate, Data Analysis for Retail Management Bootcamp, Lakeside Partners, 2024
  • Member, Council of Supply Chain Management Professionals (CSCMP)
  • Graduate, Retail Leadership Development Program, Ironclad Systems, 2017
  • Member, The Association of Dressings & Apparel Merchanding Executives (ADAME)
  • Member, International E-Commerce Association, program
  • Member, Multichannel Merchant Association (MMA)

Certifications

  • Certified Visual Merchandiser (CVM) - Cedar Works
  • Salesforce
  • Project Management Professional (PMP)
  • Association for Project Management (APM)
  • Fashion Marketing and Merchandising Certificate – Meridian
  • E-Commerce Analytics Certificate – Jira
  • American Academy of Financial Management (AAFM)
  • Certification in Retail Analytics with Excel – Power BI
  • Retail Leadership Certification - Cedar Works
  • Advanced Certificate in Fashion Trends Analysis – Brightline

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