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Skills

  • Documentation and reporting
  • Budget management for digital ad campaigns
  • Insurance billing
  • Brand positioning analysis
  • Business performance analysis
  • Blog writing and copywriting
  • Administrative support
  • SEO/SEM strategies
  • Survey coordination
  • Process improvement

Work Experiences

  • Achieved a 52% improvement in customer satisfaction scores.
  • Analyzed email click-through data.
  • Assisted in coordinating a product launch.
  • Assisted in coordinating a product launch for Asana, including setting up vendor booths and ensuring proper online presence.
  • Assessed consumer needs and purchasing habits to identify potential markets and product demand variables.
  • Assisted with the creation and editing of photo and video content, enhancing brand storytelling and supporting the content calendar for 2024.
  • Gathered competitor information and conducted an analysis of pricing, product sales, and marketing strategies.
  • Achieved a 56% boost in organic search results.
  • Aided in optimizing paid advertising efforts.
  • Was in charge of managing customer digital marketing strategies in order to meet their goals and objectives.

Summaries

  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Proven track record of motivating launched to achieve team, individual, and management goals.
  • Proficient in promoting procedure by leveraging cross-functional collaboration and client relations knowledge.
  • Marketing professional with the ability to adapt to changing market conditions.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Over 12 years of industry success, a diligent Market Research Analyst skilled in survey coordination and execution has demonstrated.
  • Ability to recognize method issues and integrate system solutions to achieve program.
  • PMP certified
  • Marketing Team Intern completed, with 8 years of industry leadership experience in progressive roles.
  • Marketing Specialist with a track record of success in graphic design, copywriting, and project management.

Accomplishments

  • Drafted content for website landing pages, resulting in a 84% lower bounce rate and an improved conversion ratio.
  • Provided A/B testing insights for landing pages, contributing to an enhanced conversion rate of 27% and improved lead generation.
  • Assessed user feedback to fine-tune pre-launch marketing campaigns, contributing to a 66% higher success rate compared to previous campaigns.
  • Assisted in managing account-based marketing campaigns tailored to specific customer segments, resulting in a 78% increase in qualified leads.
  • Crafted outreach emails that secured 18 influencer partnerships and contributed to a 65% increase in brand visibility in program.
  • Created original copy for paid ads, resulting in a 47% increase in click-through rates and aligning with brand tone across all key demographics.
  • Managed segmented email campaigns, tailoring messaging based on audience behavior, leading to a 61% boost in open rates and conversions.
  • Assessed and improved on-page SEO for method, leading to a ranking increase of category and greater web traffic to targeted pages.
  • Developed a content calendar for social media platforms, aiding in a 38% increase in online engagement and followers across process.
  • Supported the creation of marketing assets for a product launch, which contributed to a 63% uplift in initial product sales in the Midwest.

Affiliations

  • Industry-relevant workshops through MarketingProfs, improving lead generation tactics and marketing funnel efficiency.
  • Contributed to the Honor Society of Marketing Students, playing an essential role in the coordination of digital campaigns and data analysis.
  • Completed a Google Ads certification through the Google Skillshop, continuously learning and applying paid advertising techniques.
  • Participated in a marketing mentorship program through the International Association of Business Communicators (IABC), pairing with industry professionals.
  • Contributed as an intern for initiative’s student-run PR and advertising agency, gaining valuable hands-on marketing experience.
  • Member of AMA collegiate chapter, actively discussing case studies on successful integrated marketing campaigns.
  • Engaged in local SEO Meetup groups to enhance knowledge in search engine marketing, optimization, and competitive analysis.
  • Joined the Content Marketing Institute, gaining insights on effective content creation and distribution strategies.
  • Joined the Graphic Artists Guild, refining visual content creation skills, including infographics and branded graphics for social media.
  • Volunteer contributor for Google’s Applied Digital Skills Program, assisting small businesses in growing their digital presence.

Certifications

  • Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (2019)
  • Marketing Analytics Certification by Coursera 2023
  • CompTIA A+ Technician
  • Certified Public Accountant (CPA)
  • Digital Advertising Certification by American Marketing Association 2021
  • Google Display & Video 360 Certification 2019
  • Certified Marketing Specialist (CMS) issued by Brightline 2017
  • HubSpot Inbound Marketing Certification 2023
  • LinkedIn Marketing Solutions Fundamentals Certification 2022
  • American Academy of Financial Management (AAFM)

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