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Skills

  • Supervision
  • Business intelligence ServiceNow
  • Process improvement
  • Business performance analysis
  • Invoice generation
  • Communications
  • Documentation and reporting
  • Consumer trend analysis
  • Administrative support
  • Project organization

Work Experiences

  • Gathered competitor information and conducted an analysis of pricing, product sales, and marketing strategies.
  • Achieved results in under 4 months.
  • Accomplished growth in 9 months.
  • Collaborated with creative teams.
  • Built strategic relationships with external agencies.
  • Achieved a 60% growth in high-value customer retention.
  • Conducted efficient contract negotiations.
  • Used my skills in ServiceNow to create attractive and high-quality marketing graphics.
  • Awarded in 2019.
  • Collaborated with the sales department to align campaign strategies, increasing lead-to-sale conversion and generating an additional 2 qualified leads each quarter.

Summaries

  • Marketing Strategy Analyst with team leadership and performance reporting abilities.
  • Expert in system with a strong aptitude for spearheaded and streamlined.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Communicative and team-oriented, with Microsoft Excel expertise.
  • 10 years of experience in data-driven decision-making.
  • Active leader with excellent communication and collaboration skills.
  • Marketing Strategy Analyst and team leader with 8 years of experience in initiative settings.
  • Over 10 years of industry success, a diligent Market Research Analyst skilled in survey coordination and execution has demonstrated.
  • Looking forward to taking on a new challenge with a successful team.

Accomplishments

  • Led a market segmentation effort that identified untapped regions, resulting in a 78% increase in new opportunities within Boston in 2023.
  • Led a team in designing a digital marketing campaign that achieved 55% growth in ROI within 2 months.
  • Used RFM modeling techniques to segment the customer base and developed personalized campaigns, leading to a 48% increase in repeat purchases.
  • Identified gaps in existing sales funnels, recommending process changes that led to a qualified lead generation increase of 69%, contributing to a 68% sales lift.
  • Collaborated with the content team to create high-performing campaigns that increased engagement on social media by 51% over 18 months.
  • Developed a lead nurturing strategy using email marketing automation that improved lead qualification rate by 48%. This resulted in 14 new closed deals.
  • Revamped the email marketing strategy, resulting in open rates increasing by 80% and click-through rates improving by 41%.
  • Optimized SEM campaigns, resulting in a 71% decrease in CPC and a 35% increase in overall click-through rate.
  • Performed A/B testing on landing pages and ads, resulting in a 35% improvement in conversion rates for key services.
  • Executed a multi-channel marketing campaign that included Workday ads, resulting in a 54% increase in brand awareness and 67% more leads in 2022.

Affiliations

  • Member, International Association for the Measurement and Evaluation of Communication (AMEC), contributing to analytics and performance evaluation discussions.
  • Certification in Data-Driven Marketing – 2020, accredited by the Interactive Advertising Bureau (IAB), focusing on marketing analytics and campaign tracking.
  • Member, Email Experience Council (EEC), focused on email campaign testing, deliverability, and conversion improvement.
  • Affiliate, Marketing Performance Measurement Association (MPMA), focusing on building and evaluating scalable acquisition models.
  • Active Member, Market Research Society (MRS) – 2022, involved in research-backed marketing strategy development initiatives.
  • Certified Inbound Marketing and Growth Specialist – 2018, accredited by HubSpot for expertise in sales funnel tracking and inbound strategy.
  • Member, Public Relations Society of America (PRSA) – 2019, involved in brand visibility and reputation management projects.
  • Partner, LinkedIn Marketing Solutions Certified Professional – 2017, focusing on lead generation and B2B marketing strategies.
  • Affiliate, Global Digital Marketing & eCommerce Organization, attending workshops on international expansion of digital marketing initiatives.
  • Accredited in Innovation in Marketing by the Marketing Science Institute (MSI), focusing on A/B testing and campaign efficiency improvements.

Certifications

  • Advanced Google Ads Certification standard
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA A+ Technician
  • Hootsuite Social Media Marketing Certification
  • Microsoft Office Specialist (MOS)
  • First Aid/CPR
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Certified Business Analysis Professional (CBAP)
  • Certified Brand Strategist (CBS) - Brightline
  • Digital Marketing Strategy Certification – framework

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