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Skills

Contract negotiation/review/drafting
Results-oriented
Internet and E-mail Marketing
Marketing Collateral
Computer literate
Tax preparation
Client-focused
Insurance billing
Business Development
Problem resolution

Work Experiences

Created multi-threaded admin web applications based on standard.
Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
Conducted an initial client assessment and analysis to begin the research process.
Mentored marketing personnel on best practices and protocol to increase productivity.
Drove national marketing strategies to maximize outreach and secured branded product sales.
Double-checked the data's accuracy and integrity.
Adjusted email and advertising campaigns studied consumer behavior and market trends, and based on what I learned.
Answered an average of 3 calls, emails, and faxes per day, responding to customer inquiries, resolving problems, and informing customers about new products.
Increased procedure business sales by 17% in one year.
Developed award-winning programs, strategies, and sales tools, resulting in increased team efficiency and effectiveness from concept to completion.

Summaries

Head of Marketing is a hardworking and dependable Head of Marketing who excels at team leadership and stakeholder engagement.
Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
For demanding customers, results-driven marketing leader born to create strategic, successful campaigns to drive profits, increase market share, and cement industry dominance.
Multilingual and fluent in Japanese and German, with a strong grasp of cultural differences.
Working with Agile and Scrum methodologies to meet project milestones within specified timeframes is a strong suit.
Resilient and customer-focused marketing leader with 9+ years of experience creating outstanding marketing campaigns, content, and collateral using proven and innovative strategies.
Individual who is enthusiastic and capable of working in both a team and independently.
Results-oriented Miscellaneous professional with client relations, workflow optimization, and vendor management strengths.

Accomplishments

Documented and resolved framework which led to method.
Directed rebranding and repositioning efforts for Salesforce, achieving a 24% increase in brand favorability and awareness across metric.
Collaborated with ServiceNow team to drive UI/UX adjustments, resulting in a 68% improvement in customer retention for digital products.
Collaborated with team of 6 in the development of system.
Guided the redesign of corporate website and improved conversion rate by 47%, resulting in 12 in incremental online sales.
Championed content marketing initiatives, which contributed to an overall 13 of pipeline influenced and 30% social media engagement growth.
Executed competitive analyses and monitored market trends, helping position QuickBooks in the Miscellaneous, driving 36% year-over-year growth.
Boosted B2B lead generation pipeline by 11 through implementing personalized account-based marketing strategies focused on initiative.
Partnered with logistics to execute a product launch that contributed to Power BI gaining framework dominance within 6 months.
Implemented an email marketing automation campaign, improving open rates by 49% and boosting click-through rates by 24% over 18 months.

Affiliations

Speaker, Social Media Strategies Summit – Discussed the implementation of dynamic A/B tests on ServiceNow to improve engagement rates.
Member, American Marketing Association (AMA) – Contributed to the advancement of digital marketing strategies through 2020 conference presentations.
Member, The CMO Club – Collaborated with fellow marketing executives to define benchmark success metrics in omnichannel campaigns.
Affiliate Board Member, Performance Marketing Association (PMA) – Participated in industry standards development for ethical advertising practices.
Affiliate, HubSpot Academy – Completed certifications focused on inbound marketing, content strategy, and analytics.
Delegate, ANA Digital & Social Media Conference – Presented innovative data-driven budget allocation strategies recognized industry-wide.
Member, Digital Analytics Association – Participated in webinars focused on maximizing marketing ROIs through data-driven testing.
Attendee, Adobe Summit – Engaged in hands-on workshops for advanced digital experience analytics using Workday in 2022.
Advisory Board Member, Brand Innovators – Shared data-driven insights on customer segmentation during 2020 global summit.
Mentor, Marketing Edge – Guided 18 junior marketers on career development, contributing to the next generation of marketing leaders.

Certifications

Hootsuite Social Media Marketing Certification
American Marketing Association Professional Certified Marketer (PCM®)
Apple Certified Associate (ACA)
Microsoft Office Specialist (MOS)
Agile Certified Product Manager and Product Owner Credential
Programmatic Advertising Certification by framework
Advanced Digital Media Strategy by system
Certified Public Accountant (CPA)
Marketing Strategy and Digital Transformation Certificate from program
SHRM Senior Certified Professional (SHRM-SCP)

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