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Skills

  • Message alignment and auditing
  • Project organization
  • Communications
  • Executive media coaching
  • MS Office
  • Content Distribution Management
  • Brand awareness campaign execution
  • Business operations
  • Regulatory compliance
  • Media coverage growth strategy

Work Experiences

  • Addressed seasonal trends.
  • Contributed to a 42% boost in employee engagement.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Delivered consistent messaging.
  • Coordinated impactful press events with multiple stakeholders, securing 12 media partnerships that resulted in Innovation Award.
  • Collaborated with the digital team to develop targeted content that increased website visits by 25% and heightened social media engagement.
  • Coordinated media outreach programs.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Authored over 15 crisis response statements.
  • Bolstered engagement of key message narratives.

Summaries

  • Achieved national media coverage.
  • Within Miscellaneous, senior Deputy Press Secretary and outstanding performer in performance reporting and cross-functional collaboration.
  • Collaborated with digital media teams.
  • Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and process strategies through diversification.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Achieved a 53% positivity rate.
  • Adept at managing media briefings.
  • Achieved a 74% increase in favorable coverage.
  • Achieved a 85% boost in company-wide engagement.
  • Collaborated with cross-functional teams.

Accomplishments

  • Assisted in the development and dissemination of crisis communication protocols, reducing the time to issue corrective press statements from 5 hours to 5 hours.
  • Monitored and analyzed social media and public sentiment using HubSpot, generating reports that led to tailored messaging and a positive brand sentiment shift of 39%.
  • Managed all logistical and media relations efforts for a high-profile leadership transition announcement, ensuring clear and timely information dissemination to internal and external stakeholders.
  • Worked alongside executive leadership to craft strategic announcements, releasing statements across 10 different platforms with zero legal or brand conflicts.
  • Integrated SAP to track and aggregate daily media hits, producing accurate reports that improved response time to emerging narratives by 35%.
  • Built and maintained media relationships, securing over 12 feature stories on data analysis in top-tier news outlets, driving a media impressions uptick of 45%.
  • Spearheaded company’s annual media outreach strategy, obtaining a budget-friendly earned media spike of 66% and improving press relations within a the past year span.
  • Developed streamlined workflows for town hall organization, decreasing overall preparation time by 36% while enhancing message clarity and cohesion.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Facilitated multi-departmental alignment by developing consistent talking points during organizational shifts, increasing internal support for new policy by 40%.

Affiliations

  • Jaycees
  • Public Diplomacy Council of America (PDCA)
  • Press Officers’ Network (PON)
  • International Council of Nurses
  • National Association of Government Communicators (NAGC)
  • Association of Women in Communications (AWC)
  • Council of Public Relations Firms
  • Digital Media Association (DMA)
  • American Society of News Editors (ASNE)
  • Society of Women Engineers

Certifications

  • Strategic Public Relations Planning Certificate by PRSA
  • Rosetta Stone: Effective Communication Across Cultures (Certification) by Rosetta Stone
  • Certified Event Strategist by Meeting Professionals International (MPI)
  • Press Secretary Professional Certificate by American Press Institute
  • Google Analytics for Media and Communications Certification by Google Academy
  • CompTIA Network+
  • Certified Specialist in Media Metrics and Analysis by Institute for Public Relations (IPR)
  • Media Relations Certification by Public Relations Society of America (PRSA)
  • Cisco Certified Network Associate (CCNA)
  • Certified Public Accountant (CPA)

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