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Skills

  • Vendor relationship management
  • Invoice generation
  • Security systems
  • Team Leadership
  • Campaign tracking
  • Developing targeted leads
  • Stakeholder management
  • Concept promotions
  • A/B testing implementation
  • MS Office

Work Experiences

  • Achieved 75% client retention.
  • Contacted customers about account or information issues and informed them of changes for excellent customer service.
  • Achieved 37% of campaigns hitting delivery targets.
  • Created and implemented advertising strategies to help standard and initiative grow significantly.
  • Created promotions that focused on optimized and system.
  • Achieved results within 18 months.
  • Was in charge of a team of 9 assistants and professionals who were responsible for strategic promotions.
  • Was in charge of high-profile accounts worth up to $4, which required me to keep track of information and notify clients of any changes.
  • Gathered and analyzed promotional data to improve future planning.
  • Handled customer satisfaction issues as a liaison between accountholders and representatives.

Summaries

  • Collaborative in overseeing campaign execution with various teammates and industry professionals.
  • Focused professional with over 7 years of managerial experience in advertising and promotions.
  • During a 15-year career in advertising, demonstrate a strong understanding of customer preferences, advertising techniques, and creative design.
  • Workflow optimization, data analysis, and quality assurance are all extremely effective at attracting the attention of target audiences.
  • Worker who is dependable and enterprising and is focused on increasing revenue.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Advertising Operations Manager is a media savvy Advertising Operations Manager who excels at capitalizing on changing market conditions.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Event planning, contest design, and operations management are all skills she possesses.
  • With hands-on experience, eager to learn new skills and advance knowledge.

Accomplishments

  • Led a team of 13 analysts to restructure attribution models, improving campaign performance tracking accuracy by 44%.
  • Introduced dynamic creative optimization (DCO) in cross-channel campaigns, driving a 58% lift in personalized ad engagement.
  • Advised clients on best practices for programmatic ad initiatives, driving their average monthly revenue up by 74% over a three years period.
  • Piloted the use of machine learning algorithms that optimized ad placements in real-time, enhancing overall brand engagement by 84%
  • Monitored and optimized data metrics using QuickBooks, yielding a 24% reduction in overdelivery discrepancies across campaigns.
  • Spearheaded an initiative to integrate data from SAP and Jira, resulting in streamlined reporting and a 29% improvement in decision-making speed.
  • Led negotiations for key premium placements, securing discounted media spots that contributed to a 10 reduction in ad spend year-over-year.
  • Overhauled A/B testing frameworks for display ads, leading to a 69% increase in conversion rates through more precise creative variation testing.
  • Utilized first-party data for precise audience segmentation, driving a 81% increase in qualified impressions and decreasing wasted ad spend by 10.
  • Served as a primary liaison between internal stakeholders and external programmatic vendors, which reduced project timelines by 32%.

Affiliations

  • Certified in Media Buying from Google Skillshop, specializing in optimizing display and video ads through DV360.
  • Attended the Google Marketing Live sessions in 2017, furthering expertise in publisher partnerships and media buy negotiations.
  • Member of the Programmatic Advertising Collective, engaging in education on Real-Time Bidding (RTB) best practices.
  • Member of the Digital Media Buying Forum, exchanging insights on private marketplace execution and media buy negotiations.
  • Graduate of the Analytics Leadership Masterclass, receiving advanced training in media performance analysis and budget forecasting.
  • Active member of the Association of Advertising Operations (AdOps), building strong connections with industry professionals focused on workflow improvement.
  • Active contributor to Ad Tech Collective, collaborating on case studies for effective real-time ad optimization solutions.
  • Graduate of the Certified Trade Desk Training Program, mastering DSP strategies for improving CTR by 29%.
  • Member of Interactive Advertising Bureau (IAB), actively participating in webinars on data-driven marketing strategies.
  • Active member of the Association of National Advertisers (ANA), contributing to industry whitepapers on digital media performance analysis.

Certifications

  • CompTIA A+ Technician
  • LinkedIn Marketing Strategy Accreditation
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Advertising Specialist (CAS)
  • Association for Project Management (APM)
  • Salesforce
  • Project Management Professional (PMP)
  • Certified Business Analysis Professional (CBAP)
  • Facebook Blueprint Certification
  • Certified Ad Operations Professional (CAOP)

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