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Skills

  • SEO proficiency
  • Early adoption
  • Editorial Calendars
  • Issue resolution
  • Audience research
  • Social media platforms
  • Internet marketing
  • Customer inquiries
  • Content management
  • Web programming proficiency

Work Experiences

  • Achieved Innovation Award for building a comprehensive social media campaign that focused on storytelling and drove 15% higher engagement.
  • Devised online and social media strategies that were based on return on investment.
  • Bolstered real-time engagement by 63%.
  • Achieved 73% growth in organic followers.
  • Increased the company's Twitter page and feed by 3% after improving content.
  • Was in charge of the process closed-circuit electronic messaging system, and I had to approve all user-generated content to make sure it met the company's goals.
  • Was in charge of 4 clients' social media accounts, which I used to generate interest in current and upcoming product and service releases.
  • Used social media to increase customer engagement.
  • Created and maintained an editorial calendar for clients' social media channels, which assisted them in meeting their KPIs.
  • Analyzed monthly reports on social metrics.

Summaries

  • Sharp Social Media Specialist with over 11 years of marketing experience.
  • Deadline-driven, high-energy person.
  • Capable of establishing and enforcing clear standards and protocols in order to achieve consistent, high-quality results.
  • Social Media Specialist with 10 years of marketing, advertising, and public relations experience.
  • Marketing Manager with a flexible and creative leadership style, as well as the ability to foster a productive and engaging company culture.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Exceptional at developing and implementing acquisition and adoption strategies.
  • Multilingual social networking expert with a track record of generating new leads through strategic planning.
  • Expert in the fields of Adobe Creative Suite and standard.
  • Dedicated social media strategist with an MBA and experience working with high-level clients.

Accomplishments

  • Collaborated with influencers to create authentic brand partnerships, driving 13 new leads in 18 months.
  • Led crisis communications on social media, addressing stakeholder concerns swiftly and maintaining a 51% satisfaction rate.
  • Implemented a hashtag strategy on Instagram, resulting in a 24% increase in discoverability and post reach.
  • Spearheaded a content calendar overhaul that reduced publication delays by 81% and increased content alignment across platforms.
  • Worked alongside the email marketing team to integrate social media channels into newsletters, resulting in higher click-through rates by 39%.
  • Managed media, marketing and public relations on 5 construction projects with $8 budgets.
  • Ran Instagram Story ad campaigns that generated 12 website visits and contributed to a 66% uptick in sales.
  • Saved the company more than $4 by effectively negotiating with vendors.
  • Advised senior management on current trends, leading to the timely adoption of TikTok and contributing to a 77% increase in new followers.
  • Monitored and responded to community feedback, leading to a 19% reduction in negative sentiment and a more engaged follower base.

Affiliations

  • Facebook Blueprint Certification
  • LinkedIn Marketing Solutions Certification
  • American Medical Informatics Association
  • Association of Information Technology Professionals
  • MarketingProfs University
  • Instagram Partner Program
  • Econsultancy Training and Certificate Programs
  • Interactive Advertising Bureau (IAB)
  • National Communication Association
  • Digital Marketing Institute (DMI)

Certifications

  • Google Tag Manager Fundamentals Certification
  • Salesforce
  • Sprinklr Unified Social Platform Certification
  • Cisco Certified Network Associate (CCNA)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Business Analysis Professional (CBAP)
  • Social Media Strategy Certification - DigitalMarketer
  • LinkedIn Marketing Labs Certification
  • Hootsuite Social Marketing Certification
  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)

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