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Skills

  • Public and media relations
  • P&L Management
  • Client communication
  • Budgeting and Allocation 
  • PeopleSoft
  • Market Analysis
  • Report writing
  • Clerical support
  • Marketing and advertising
  • Data Management

Work Experiences

  • Advised
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Implemented optimal sales strategies for the Denver market in order to meet commercial objectives.
  • Managed
  • Responded quickly to customer concerns and resolved method issues using stakeholder engagement and quality assurance.
  • Ensured
  • Solved
  • Recommendation
  • Provided emergency aid to hikers who were suffering from heat exhaustion and called for paramedics to transport them to the hospital.
  • Made a proposal

Summaries

  • Senior Product Marketing Manager with 18 years of successful process improvement and strategic planning experience.
  • Versatile
  • To drive profitability and growth, skilled operations manager with solid experience managing all levels of multiple projects, including budgeting, inventory control, and administration.
  • Financial analysis, reconciliation, mortgage collections, loan documentation, SBA liquidation, credit and risk management assessment, and customer service are all areas of expertise for me.
  • Service-driven
  • Ability to complete tasks accurately despite interruptions and competing demands has been demonstrated.
  • Articulate
  • Skills in stakeholder engagement and risk assessment are available.
  • For future mailings and newsletters, the database has been updated with updated addresses and other alumni contact information.
  • Fluent in both English and Spanish.

Accomplishments

  • Oversaw a social media revamp strategy, increasing follower growth by 38% and directly contributing to 7 in new customer acquisition.
  • Created and delivered product training to sales teams and partners, which boosted sales revenue by 17% within several months.
  • Collaborated with UX/UI teams to refine user onboarding flows, achieving a 50% reduction in drop-off rates during the first 12 weeks of usage.
  • Managed product launch for Jira in 8 markets, generating a 22% increase in revenue within 2018.
  • Redesigned email campaigns using segmentation and personalization techniques, achieving a 44% improvement in customer open rates and conversions.
  • Achieved a 41% reduction in customer churn through impactful post-purchase communication and loyalty campaigns over several months.
  • Enhanced the efficiency of marketing operations by implementing method, streamlining workflows and reducing manual data-entry errors by 38%.
  • Increased sales 11% over 18 months.
  • Documented and resolved program which led to initiative.
  • Conducted in-depth market research that unraveled competitive advantages, leading to a 18% improvement in product positioning relative to competitors.

Affiliations

  • Women in Product
  • Sales and Marketing Executives International (SMEI)
  • Market Research Society (MRS)
  • Association for Computing Machinery
  • Professional Association for Design (AIGA)
  • Society for Marketing Professional Services (SMPS)
  • Toastmasters
  • Content Marketing Institute (CMI)
  • Product Camp Community
  • Interactive Advertising Bureau (IAB)

Certifications

  • CompTIA Network+
  • Advanced Product Marketing Masterclass method
  • Certified Project Management Professional (PMP) – Project Management Institute (PMI)
  • Certified in Google Tag Manager initiative
  • Certified Protection Officer (CPO)
  • Certified Public Accountant (CPA)
  • Supply Chain Analyst Certification procedure
  • Project Management Professional (PMP)
  • Data-Driven Marketing Comprehensive Certification framework
  • Professional Certificate in Product Management initiative

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