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Skills

  • Executive Media Training
  • Budget Oversight and Optimization
  • MS Office
  • Digital PR Campaigns
  • Communications
  • Strategy development
  • High-stakes Negotiations
  • Social media coordination
  • First Aid/CPR
  • Market Positioning Strategy

Work Experiences

  • Oversaw the delivery of program project by procedure team, which resulted in metric.
  • Collaborated with system customers to determine their needs and deliver standard service.
  • Contributed to a 48% improvement in media appearance ratings.
  • Achieved a 23% improvement in public sentiment.
  • Continually worked to improve media relationships, which resulted in 14 exclusive features in top publications like procedure.
  • Aligned the company as an advocate for category.
  • Achieved results within 6 months.
  • Authored comprehensive crisis communication playbooks.
  • Answered 4 calls per two years to help customers with their questions and concerns.
  • Authored comprehensive crisis communication playbooks, resulting in a standardized process that reduced response time by 74% during high-stakes situations.

Summaries

  • Accomplished executive with experience overseeing internal PR teams and external agencies. Increased campaign efficiency by 77% while managing large-scale product launches with international reach.
  • Aligned with critical partnerships to reinforce credibility.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Accomplished public relations executive specializing in crisis management.
  • Authored crisis playbooks.
  • Vice President of Public Relations is a multi-talented Vice President of Public Relations who is consistently rewarded for planning and operational improvements.
  • Achieved results through innovative media partnerships and outreach.
  • Brand management expert with experience in sponsorship and partnership initiatives. Directed campaigns that resulted in enhanced brand visibility and corporate reputation enhancement in Chicago.
  • A talented public relations executive with demonstrated expertise in guiding companies through regulatory shifts via relationships with Boston government officials, ensuring smooth transitions and positive corporate image.
  • Accomplished PR executive with a dedication to comprehensive media training programs for senior executives, resulting in polished, effective public engagements at method.

Accomplishments

  • Enhanced visibility of the organization through media outreach, resulting in 14 positive features in high-impact industry outlets such as procedure.
  • Led internal PR team in the creation and continuous update of crisis communication manuals, enhancing response speed by 26% during unexpected incidents.
  • Established and maintained relationships with more than 3 key media partners, resulting in continuous coverage in top-tier publications.
  • Established protocols for handling negative publicity, creating response templates that proactively manage crises, leading to 13 successful incident resolutions.
  • Aligned PR initiatives with corporate social responsibility programs, driving a 70% increase in brand loyalty, per 2020 industry research.
  • Created and implemented a reputation management system that reduced negative social media sentiment by 26% over 2021/6 months.
  • Executed media relations projects during a company rebranding, generating over 2 media hits in prime-time and online publications.
  • Implemented media training workshops for executive leadership, enhancing spokesperson confidence in high-pressure interviews with 7% of participation.
  • Resolved product issue through consumer testing.
  • Spearheaded PR efforts for high-profile mergers and acquisitions, positioning the company favorably within 8 weeks following the announcement.

Affiliations

  • International Crisis Management Conference (ICMC)
  • Association of National Advertisers (ANA)
  • Society of Human Resource Management
  • Professional Communications Network (PCN)
  • Lions Club
  • Global Alliance for Public Relations and Communication Management
  • International Association of Administrative Professionals
  • Public Affairs Council
  • Public Relations Society of America (PRSA)
  • Society of Women Engineers

Certifications

  • Certified Crisis Communication Specialist 2016
  • Cisco Certified Internetwork Expert (CCIE)
  • ServSafe
  • Influencer Marketing Strategy Certification 2016
  • Executive Communication and Media Training 2020
  • Online Reputation Management Strategy Course 2016
  • Leadership in Public Relations from Brightline 2015
  • Certificate in Corporate Social Responsibility 2022
  • Certified Public Information Officer (PIO)
  • Cisco Certified Network Associate (CCNA)

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