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Skills

  • GIFs, Memes, and Viral Content Production
  • Process improvement
  • Follower Base Expansion Strategies
  • Quality standards
  • Developing promotional concepts
  • Customer acquisition cost reduction
  • Audience Segmentation and Targeting
  • Collaborative Campaign Development with Cross-Functional Teams
  • Customer engagement
  • Analytics and Performance Tracking with Salesforce

Work Experiences

  • Achieved a 20% improvement in click-through rate (CTR).
  • Kept track of product development and audience feedback in order to adjust marketing and promotion campaigns as needed.
  • Achieved a 85% improvement in page ranking.
  • Examined existing advertisements and marketing materials to ensure consistency across multiple platforms, yielding process.
  • Achieved 8 million impressions.
  • Co-produced content with partners.
  • Collaborated closely with clients and Social Media Producer to create successful promotions that met customer needs and exceeded sales targets.
  • Tracked sales and effectiveness of framework campaigns to improve department planning and initiatives.
  • Achieved 21% faster response times.
  • Boosted audience reach by 80%.

Summaries

  • Within Miscellaneous, senior Social Media Producer and outstanding performer in workflow optimization and process improvement.
  • Social Media Producer with 13 years of successful team leadership and performance reporting experience.
  • Senior Account Executive with 10 years of experience who is self-starting.
  • Bring extensive knowledge of customer purchasing habits, advertising policies, and creative design gained over 16 years in the field.
  • Exceptional track record of increasing revenue and employee productivity.
  • Have a proven track record of increasing sales and customer retention with great attention to detail and category skills.
  • Social Media Producer is a multi-talented Social Media Producer who is consistently rewarded for planning and operational improvements.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.
  • Conflict resolution and framework sales techniques are among my skills.
  • Expert in the use of Salesforce as well as framework media.

Accomplishments

  • Documented and resolved system which led to program.
  • Developed, executed, and optimized paid social media campaigns, achieving 23% improvement in click-through rate (CTR).
  • Achieved a 43% reduction in content production time by streamlining workflows and implementing new project management tools.
  • Increased website traffic originating from social media by 21% through effective content curation and calendar optimizations.
  • Developed multimedia content strategies that led to a 21% improvement in consistency and audience retention on ServiceNow.
  • Devised SEO-informed content strategies that improved discoverability and increased search traffic by 44% over the past year.
  • Managed a $$180,000 social media advertising budget, reducing customer acquisition cost (CAC) by 84% through targeted PPC campaigns.
  • Led a cross-functional team to launch a new brand campaign that resulted in 26% increased brand awareness within several months.
  • Mentored a team of 14 junior social media specialists, enhancing efficiency and boosting campaign output by 55%.
  • Managed influencer partnerships and outreach, resulting in 6 influencer collaborations driving 20% engagement growth.

Affiliations

  • Digital Marketing Institute (DMI)
  • International Advertising Association (IAA)
  • American Academy of Advertising (AAA)
  • International Association of Administrative Professionals
  • Association for Computing Machinery
  • Adobe Certified Professional ServiceNow
  • Content Marketing Institute (CMI)
  • American Society of Safety Professionals
  • Association for Data-driven Marketing & Advertising (ADMA)
  • Association for Supply Chain Management (APICS)

Certifications

  • Digital Marketing Specialist - LinkedIn Learning
  • Live Event Social Producer Certification - system
  • Community and Social Media Manager Certificate - Vantage
  • Salesforce
  • Cisco Certified Internetwork Expert (CCIE)
  • Pardot Specialist Certification - category
  • A/B Testing Master Certification - metric
  • Instagram Marketing Fundamentals program - Cedar Works
  • Meta Certified Media Buying Professional
  • Hootsuite Social Media Marketing Certification

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