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Skills

  • Communication planning
  • Media relations
  • Media training workshop facilitation
  • Corporate communication strategies
  • Engagement with top-tier media outlets
  • Organization
  • Content Strategy Development
  • MS Office
  • Relationship development
  • Project organization

Work Experiences

  • Collaborated with graphic design teams.
  • Contributed to a seamless product launch.
  • Achieved positive public relations.
  • Contributed to a 57% increase in campaign ROI.
  • Achieved immediate coverage from top-tier media outlets.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Answered 2 calls per several months to help customers with their questions and concerns.
  • Authored statements for C-level executives.
  • Achieved 11 media exposures.
  • Achieved higher SERP rankings for procedure.

Summaries

  • Achieved results in 2015.
  • Achieved multiple features in framework.
  • Adjusted messaging.
  • Consistently delivered actionable insights.
  • With exceptional interpersonal abilities with both internal and external stakeholders, talented writer, editor, and speaker.
  • Bolstered engagement across all social media channels by 37%.
  • Adept at responding to media inquiries swiftly and effectively, securing targeted coverage that reached 7 million people during 2021.
  • Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.
  • Achieved 67% increase in brand engagement.
  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.

Accomplishments

  • Leveraged data from media monitoring tools to optimize content that led to 55% higher engagement across social platforms.
  • Managed social media accounts across 4 platforms, growing followers by 23% and engagement by 4 within 17 months.
  • Developed comprehensive media strategy for crisis situations, which effectively mitigated PR risk during category.
  • Successfully pitched and secured 8 feature articles in Miscellaneous publications, leading to a 40% increase in market reach.
  • Facilitated 17 media training workshops to enhance senior executives’ communication skills, preparing them for high-stakes interviews.
  • Collaborated with marketing and sales teams to synchronize social media campaigns with customer engagement efforts, achieving 45% growth in conversions.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Produced and distributed 17 press releases and media kits, securing coverage in top-tier publications like standard.
  • Utilized media monitoring reports to inform public relations strategies, achieving improved message alignment across 9 communication channels.
  • Enabled a crisis media plan resulting in reducing negative news mention by 36% during method.

Affiliations

  • American Marketing Association (AMA)
  • Society for New Communications Research (SNCR)
  • Lions Club
  • National Communication Association (NCA)
  • Global Alliance for Public Relations and Communication Management
  • International Public Relations Research Conference (IPRRC)
  • Society for Marketing Professional Services (SMPS)
  • American Society of News Editors (ASNE)
  • National Association of Hispanic Journalists (NAHJ)
  • Association for Supply Chain Management (APICS)

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce
  • Introduction to Media Monitoring Tools – HubSpot
  • Cisco Certified Network Associate (CCNA)
  • Apple Certified Associate (ACA)
  • Certified Media Planning Professional (CMPP), Harbor & Co.
  • LinkedIn Learning Media Relations Fundamentals
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Business Analysis Professional (CBAP)

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