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Skills

  • Operational improvement
  • Copywriting abilities
  • Graphic design proficiency
  • Documentation and reporting
  • Team building
  • Marketing strategy
  • Customer demographics understanding
  • Team management
  • Project organization
  • Organization

Work Experiences

  • Assisted the product team in validating product concepts.
  • Collaborated with the sales team to map buyer personas, leading to an improved targeting strategy that increased lead generation by 83%.
  • Collaborated with marketing and sales teams.
  • Collected and analyzed qualitative and quantitative data on stakeholder engagement.
  • Assessed consumer needs and purchasing habits to identify potential markets and product demand variables.
  • Researched consumer opinions and marketing strategies in collaboration with the marketing team.
  • Helped clients determine and improve their market positioning.
  • Contributed to a 5% sales growth in 2023.
  • Conducted SWOT analyses for 8 market segments, contributing to informed decisions on product positioning and competitive differentiation.
  • Assessed and measured customer and employee satisfaction in order to identify areas that needed to be improved.

Summaries

  • Strategic thinker with expertise in budget management.
  • Marketing Research Specialist completed, with 6 years of industry leadership experience in progressive roles.
  • System, program, and category are all available.
  • Ability to devise innovative strategies.
  • Strong technical skills and experience in client relations.
  • Accomplished in geo-targeted research that drove a 42% improvement in marketing effectiveness in underperforming regions.
  • ServiceNow and Jira experts with exceptional interpersonal skills.
  • 8 years of experience in marketing research.
  • Workflow optimization in system settings and workflow optimization in client relations settings.
  • Experienced marketing specialist who can meet tight deadlines and work with high-value clients.

Accomplishments

  • Conducted conjoint analysis, which directly influenced pricing strategy changes that increased profit margin by 38%.
  • Managed third-party vendors for custom research projects, achieving framework while staying 10% under budget.
  • Utilized advanced statistical techniques to interpret survey data, leading to the identification of key consumer behavioral shifts that increased ROI by 81%.
  • Monitored consumer purchasing behavior across 17 channels, contributing to a targeted advertising campaign that improved click-through rates by 78%.
  • Led a cross-functional team in the launch of a Net Promoter Score (NPS) survey, delivering insights that reduced customer churn by 16% in one year.
  • Created consumer journey maps that revealed pain points along the purchase funnel, directly informing website redesign efforts that reduced abandonment rates by 20%.
  • Managed the end-to-end lifecycle of a market research initiative in Raleigh, providing actionable data that resulted in 34% improved customer retention.
  • Executed brand analysis on 7 social media platforms, adjusting campaign messaging to boost sentiment and increase community engagement by 34%.
  • Influenced cross-channel marketing strategy through multi-touch attribution analysis, resulting in a 26% higher return on advertising spend (ROAS).
  • Introduced a predictive modeling algorithm that accurately forecasted market fluctuations, enabling strategic pivots and safeguarding $192,000 in projected revenue.

Affiliations

  • Registered Tableau User Group (TUG) participant, hosting sessions on leveraging visualization tools to share actionable insights from large datasets.
  • Participant in the Business Intelligence Research Association (BIRA), enhancing knowledge in integrating business intelligence tools with market research findings.
  • Completed a certification program with the Data & Marketing Association (DMA), specifically in data mining techniques for market segmentation.
  • Organized and contributed to webinars through the Advanced Research Methods (ARM) group, focusing on agile research processes in market discovery.
  • Affiliated with Women in Research (WiRE), supporting diversity in the field of market research and analytics since 2018.
  • Attended executive programs at the Chartered Institute of Marketing (CIM) focused on digital campaign optimization and performance analysis.
  • Invited speaker at the Research & Results Expo, highlighting strategies to improve the efficiency of traditional and digital market research methods.
  • Member of the Product Marketing Alliance since 2017, focusing on the intersection of market research and product development.
  • Joined the National Retail Federation (NRF) to contribute cutting-edge market research insights on consumer buying behavior.
  • Active participant in the Marketing Research and Intelligence Association (MRIA) to enhance skills in research report generation and data analysis.

Certifications

  • Tableau Desktop Specialist Certification
  • Predictive Modeling in Marketing Research Certification
  • Digital Data Analytics Certificate by Northwind
  • Certified Business Analysis Professional (CBAP)
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Public Accountant (CPA)
  • Cisco Certified Internetwork Expert (CCIE)
  • SEO Foundations and Market Analytics Certification by LinkedIn Learning
  • Certified Digital Marketing Specialist (CDMS) by Digital Marketing Institute
  • American Academy of Financial Management (AAFM)

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