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Skills

  • First Aid/CPR
  • Ad Conversion Rate Optimization
  • Team management
  • Inventory management
  • Communications
  • Brand Awareness Increase
  • Invoice generation
  • Project organization
  • Supervision
  • Program Marketing

Work Experiences

  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Denver market to increase reach.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Increased the program segment product margin by 6% for Austin.
  • Directed and launched 2 product additions in order to expand into new markets, resulting in $9 in additional sales volume.
  • Implemented new marketing strategies to increase brand awareness, customer traffic, and sales.
  • Created optimal pricing strategies by balancing organizational goals with customer satisfaction and profit demand.
  • Increased the return on new product introductions to 11% while keeping the operating profit margin at 18%.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept to product life cycles.

Summaries

  • HubSpot and Tableau experts with exceptional interpersonal skills.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.
  • Marketing Consultant Intern is a creative and forward-thinking Marketing Consultant Intern who is ready to put her 8+ year of experience to work advancing market share for framework products.
  • Motivating leader who has built and managed procedure teams in the past.
  • Expert in procedure with a strong aptitude for improved and implemented.
  • Focused, results-oriented manager with demonstrated project management, team building, stakeholder relations, and campaign optimization skills.
  • Lean certified
  • Looking forward to taking on a new challenge with a successful team.
  • Results-oriented Miscellaneous professional with team leadership, performance reporting, and team leadership strengths.
  • Multilingual and fluent in German and French, with a strong grasp of cultural differences.

Accomplishments

  • Used customer segmentation and insights from Workday to develop targeted email campaigns, driving a 64% improvement in customer re-engagement.
  • Generated 23% increase in email open rates by designing A/B tested subject lines tailored to target audience Preferences.
  • Managed feedback loop from customer satisfaction surveys to revamp product messaging and put in place best practice strategies, resulting in a 27% increase in customer retention.
  • Reduced average customer acquisition cost by 22% through revamping digital ad targeting based on consumer behavior insights.
  • Facilitated onboarding and training for new marketing interns, ensuring team members were proficient in QuickBooks within 7 days.
  • Assisted in development of a data-driven content strategy that increased social media engagement by 48% within several months.
  • Worked closely with the Product Development team to align marketing strategies with new feature rollouts, leading to a successful Asana launch and 71% uptick in user engagement.
  • Analyzed paid advertising data to adjust marketing tactics, saving the company $21,000 in ad spend over the past year.
  • Contributed to the creation of weekly newsletters that saw a 73% increase in click-through rate compared to previous quarter.
  • Analyzed over 5 metrics to ensure marketing initiatives were aligned with overall business objectives, achieving a 34% improvement in campaign efficiency.

Affiliations

  • Served as Marketing Consultant for metric’s Business School – Contributed data analysis and digital marketing recommendations for on-campus initiatives.
  • Part of procedure's Marketing Club – Organized events and developed strategies to enhance brand visibility and student engagement since 2015.
  • Member of the Content Marketing Institute (CMI) – Dedicated to advancing content creation skills and learning effective storytelling techniques since 2017.
  • Completed the HubSpot Marketing Certification (2023) – Leveraged HubSpot's inbound marketing tools for lead generation, content marketing, and sales funnel optimization.
  • Volunteer Marketing Consultant for Non-Profit Organization Harbor & Co. – Developed and implemented a digital marketing plan that boosted donor engagement by 69%.
  • Certified by Hootsuite Academy in Social Media Marketing – Applied training to create engaging campaigns on various platforms, obtained certification in 2021.
  • Served as Vice President of Communications in category’s Marketing Society – Led initiative to increase membership using targeted digital outreach.
  • Member of the Customer Experience Professionals Association (CXPA) – Focused on refining customer journey mapping and feedback loop processes through educational events.
  • Affiliated with the Social Media Association (SMA) since 2024 – Engaged in events and workshops to deepen understanding of brand presentation and audience targeting through social platforms.
  • Member of the Email Experience Council (EEC) – Engaged in workshops and networking sessions to refine skills in campaign optimization and data-driven decision-making.

Certifications

  • Certified Public Accountant (CPA)
  • Salesforce
  • Microsoft Certified: Azure AI Fundamentals
  • Facebook Blueprint Certification
  • CompTIA A+ Technician
  • Microsoft Certified Systems Engineer (MCSE)
  • LinkedIn Marketing Solutions Fundamentals
  • Google Ads Search Certification
  • Google Marketing Platform (GMP) Expert
  • Apple Certified Associate (ACA)

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