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Skills

  • Go-to-market strategy development
  • Brand development
  • Client communication
  • Contract negotiation
  • Communications
  • Content marketing strategy
  • Marketing and advertising
  • Project management
  • Operational improvement
  • Vendor management

Work Experiences

  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Advised 3 international clients on localization strategies.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Analyzed competitor trends to reposition framework in the marketplace, resulting in a $6 sales lift post-launch.
  • Achieved a 62% year-on-year increase in leads generated.
  • Achieved 2% in annual growth.
  • Increased Adobe Creative Suite sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Achieved an average 64% increase in campaign ROI.
  • Anticipated trends.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Summaries

  • Achieved a 74% boost in brand engagement through well-executed omnichannel marketing strategies in Miscellaneous that increased exposure across all digital platforms.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Boosted regional market share by 18%.
  • Achieved exponential market growth.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Innovative marketing leader with 18+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Leader who is detail-oriented, attentive, and decisive.
  • Founder of Marketing Consulting Company with 18 years of successful budget management and quality assurance experience.
  • Achieved 53% performance improvements across multiple platforms.
  • Founder of Marketing Consulting Company is a multi-talented Founder of Marketing Consulting Company who is consistently rewarded for planning and operational improvements.

Accomplishments

  • Advised on and executed a content marketing strategy that increased qualified leads by 69% within two years.
  • Reduced client acquisition costs by 62% by optimizing paid ads and improving landing page conversions using A/B testing methodologies.
  • Successfully navigated the impact of category for a major client, delivering a 70% recovery in sales performance within one year.
  • Developed KPI dashboards which improved performance tracking of key client campaigns, leading to adjustments that increased campaign profitability by 63%.
  • Formulated a content syndication and backlink-building strategy, which improved client SEO rankings and increased organic traffic by 57%.
  • Implemented marketing automation tools to reduce manual workflows by 50% while improving client lead generation output.
  • Helped Meridian break into new geographic markets, increasing overall brand presence and achieving a 46% increase in international sales.
  • Spearheaded the digital transformation for Summit Group by integrating SAP, which resulted in a 33% increase in customer retention rates.
  • Established strategic partnerships with framework to expand customer base, contributing to a 28% growth in market share.
  • Trained in-house marketing teams for Lakeside Partners in the use of SAP, creating internal efficiencies and improving competency levels by 36%.

Affiliations

  • Chartered Institute of Marketing (CIM)
  • International Association of Business Communicators (IABC)
  • American Medical Informatics Association
  • B2B Marketing Exchange (B2BMX)
  • Brand Activation Association (BAA)
  • Digital Marketing Professional Association (DMPA)
  • HubSpot Solutions Partner Program, 2022
  • Association of National Advertisers (ANA)
  • Project Management Institute
  • American Marketing Association

Certifications

  • CompTIA Network+
  • Facebook Certified Digital Marketing Associate
  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)
  • SEMrush SEO Toolkit Course Certificate
  • Certified Brand Strategist by Brand Consulting Association
  • Bing Ads Accredited Professional by Microsoft
  • Omnichannel Marketing Certification by Omnichannel Strategy Institute
  • Certified Internet Marketing Practitioner (CIMP) by eMarketing Institute
  • Content Marketing Specialist Certification by DigitalMarketer

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