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Skills

  • Product development
  • Budgeting and Allocation 
  • Strategic planning
  • Relationship development
  • Change Management
  • Communications
  • Process improvement
  • Marketing and advertising
  • Vendor management
  • Client relationship management

Work Experiences

  • Audited and revamped clients' SEO strategy, driving a cumulative 45% growth in organic visibility year-on-year.
  • Planned and executed events and marketing programs that resulted in 17 times the number of qualified leads that were expected.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Achieved results within the first 5 months.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Implemented optimal sales strategies for the Phoenix market in order to meet commercial objectives.
  • Created, implemented, and improved national marketing initiatives to increase initiative product awareness and sales.
  • Achieved a 69% client retention rate by optimizing post-engagement communication strategies.
  • Analyzed competitor trends to reposition framework in the marketplace, resulting in a $6 sales lift post-launch.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.

Summaries

  • Adept at overhauling brand positioning strategies.
  • Founder of Marketing Consulting Company is a multi-talented Founder of Marketing Consulting Company who is consistently rewarded for planning and operational improvements.
  • Costs were consistently reduced while profits were increased.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Founder of Marketing Consulting Company is a proactive and innovative Founder of Marketing Consulting Company with 12 years of experience converting sales leads and managing multiple territories.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Achieved 59% year-on-year growth.
  • Boosted user engagement by 29%.
  • Achieved 79% client engagement boost.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Negotiated and secured long-term contracts with 9 high-value clients, growing the consulting firm's portfolio by 57%.
  • Helped Meridian break into new geographic markets, increasing overall brand presence and achieving a 46% increase in international sales.
  • Led a full marketing audit for Northwind, identifying opportunities to reduce inefficiencies and increase campaign effectiveness by 34%. Resulting changes led to $13 in savings.
  • Implemented marketing automation tools to reduce manual workflows by 50% while improving client lead generation output.
  • Developed KPI dashboards which improved performance tracking of key client campaigns, leading to adjustments that increased campaign profitability by 63%.
  • Successfully navigated the impact of category for a major client, delivering a 70% recovery in sales performance within one year.
  • Collaborated with team of 12 in the development of method.
  • Drove business development through targeted outreach and presentations to 15 new prospects, securing contracts worth an estimated $4 in annual revenue.
  • Successfully directed crisis communications for a major client after process, helping maintain brand image and achieve a 55% uptick in customer loyalty.
  • Awarded Innovation Award for innovation in digital marketing automation, which improved client campaign efficiency while lowering operational costs.

Affiliations

  • Interactive Marketing Association (IMA)
  • Public Relations Society of America (PRSA)
  • Local Chamber of Commerce Phoenix
  • International Advertising Association (IAA)
  • Google Ads Certified Professional - 2022
  • Association of National Advertisers (ANA)
  • Jaycees
  • Global Marketing Network (GMN)
  • Society for Marketing Professional Services (SMPS)
  • International Association of Administrative Professionals

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • Certified Brand Strategist by Brand Consulting Association
  • Salesforce Marketing Cloud Email Specialist Certification
  • Google Ads Certification by Google
  • SEMrush SEO Toolkit Course Certificate
  • Certified Usability Analyst (CUA) by Human Factors International (HFI)
  • Google Tag Manager Certification
  • Google Web Designer Certification
  • CompTIA A+ Technician

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