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Skills

Campaign Performance Analytics
Media relations across national and digital platforms
Cross-channel promotional campaign execution
Influencer and celebrity engagement strategies
System equipment
Project organization
Trade show representation
First Aid/CPR
Problem resolution
Event publicity strategy

Work Experiences

Achieved a 82% boost in press coverage.
Achieved 45% cost savings on ad buy.
Adjusted publicity strategies.
Achieved over 13 million impressions on social media.
Achieved results within 6 months.
Acted as the lead spokesperson during company announcements.
Achieved a 59% improvement in delivery ratings.
Achieved 64% growth through targeted outreach.
Aligned campaigns with clients' online marketing efforts.
Achieved a 21% traffic increase on key web assets.

Summaries

Created cohesive publicity strategies.
Clear understanding of performance reporting and risk assessment as well as data analysis training.
Achieved over 15 million impressions.
Dedicated to learning, growing, and succeeding in Miscellaneous.
Collaborative leader skilled in coordination.
Controlled media narratives during pivotal corporate situations.
Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and program strategies through diversification.
Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.
Experienced in developing and implementing strategic and tactical marketing plans for local, regional, national, and global markets.
Working with employees, the media, and customers requires diplomacy, amiability, and harmony.

Accomplishments

Wrote and pitched feature articles that were picked up by 5 national publications and led to a measurable impact on customer inquiries.
Collaborated with team of 6 in the development of program.
Advised on media buys across traditional and digital platforms, resulting in a 44% ROI for the campaign.
Proactively managed communication and media coverage for a 76% successful product recall, maintaining brand integrity.
Monitored, analyzed, and presented weekly reports on brand sentiment and PR campaign effectiveness to senior management.
Executed strategic media buying efforts that reduced ad placement costs by 50% while expanding reach.
Wrote and distributed press releases that resulted in features in 14 national publications and QuickBooks-based platforms.
Managed media relations for standard, coordinating coverage reaching 6 million viewers across multiple platforms.
Documented and resolved standard which led to framework.
Partnered with influencers and bloggers to expand digital coverage by 70% for a product launch in Chicago.

Affiliations

National Association of Social Workers
Association of Information Technology Professionals
The Arthur W. Page Society
PR Week Global Awards Judges Panel
Freemason
Academy of Interactive & Visual Arts – PR Category Judge
Entertainment Publicists Professional Society (EPPS)
Association for Talent Development (ATD) – Public Speaking & Media Training
Society of Human Resource Management
American Society of Safety Professionals

Certifications

Certified Negotiation Expert in PR – Public Relations Society of America (PRSA)
CompTIA A+ Technician
SHRM Senior Certified Professional (SHRM-SCP)
Advanced Certification in Brand Storytelling – system
Certified in Employee Communication Strategy – International Association of Business Communicators (IABC)
Project Management Professional (PMP)
Reputation Management in the Digital Age – Ragan Communications
Advanced Social Media Strategy Certification – Cedar Works
Certificate in C-suite Communications and Executive Presence
Leadership & Team Building in PR – Lakeside Partners

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