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Skills

  • Pitching story ideas to top-tier publications
  • Crisis Communication Strategy
  • Executive media relations
  • Supervision
  • Fundraising expertise
  • Effective media buying strategies
  • Brand image management
  • Team building
  • Strategy development
  • Trade show representation

Work Experiences

  • Coordinated cross-departmental efforts.
  • Amplified campaign impact.
  • Coordinated large-scale press conferences and media events attracting over 9 media outlets, generating earned media worth $13.
  • Achieved a 82% boost in press coverage.
  • Conducted interviews.
  • Achieved results within 6 months.
  • Boosted media attendance at product launches and press events by 76% through targeted outreach and exclusive invitations.
  • Achieved 45% cost savings on ad buy.
  • Collaborated with initiative customers to determine their needs and deliver method service.
  • Achieved over 13 million impressions on social media.

Summaries

  • Adept in managing large-scale press conferences and coordinating high-impact media events that attracted more than 11 outlets, generating over $10 in earned media coverage.
  • Achieved a 31% boost in media presence.
  • Broadened audience reach.
  • Achieved placements in high-profile print and digital publications.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Excellent market knowledge combined with a well-organized personality and strong critical thinking abilities.
  • Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.
  • Director of Publicity is a multi-talented Director of Publicity who is consistently rewarded for planning and operational improvements.
  • Attracted more than 14 outlets.
  • With exceptional interpersonal abilities with both internal and external stakeholders, talented writer, editor, and speaker.

Accomplishments

  • Planned and managed the execution of over 13 high-profile press events, enhancing media relationships.
  • Publicized thought-leadership content for company executives, leading to 11 featured articles in top industry magazines.
  • Collaborated with team of 6 in the development of program.
  • Resolved product issue through consumer testing.
  • Successfully increased share of voice for the brand by 41% by spearheading targeted PR campaigns.
  • Designed and maintained long-term media relationships, growing earned media placements by 78% over 8 years.
  • Evaluated and adjusted press outreach strategies based on analytics, subsequently improving press engagement by 40%.
  • Orchestrated national media outreach strategy leading to 19% growth in press mentions over 2021.
  • Implemented media outreach plans leading to a 61% improvement in overall brand visibility metrics.
  • Directed publicity campaigns that contributed to 29% increase in brand awareness over 11-month period.

Affiliations

  • American Society of Safety Professionals
  • Entertainment Publicists Professional Society (EPPS)
  • Association of National Advertisers (ANA) – PR & Communications Board
  • PR Week Global Awards Judges Panel
  • Film & TV Publicity Industry Network (FTPIN)
  • International Association of Business Communicators (IABC)
  • American Marketing Association
  • American Medical Informatics Association
  • National Communication Association (NCA)
  • Toastmasters

Certifications

  • Integrated Marketing Communications Certification - metric
  • Cisco Certified Internetwork Expert (CCIE)
  • Certification in Media Buying Strategy – Media Buying Academy
  • Certificate in Strategic Public Relations Planning – Georgetown University
  • Certified Public Accountant (CPA)
  • Certificate in C-suite Communications and Executive Presence
  • Certified Negotiation Expert in PR – Public Relations Society of America (PRSA)
  • Salesforce
  • First Aid/CPR Certified
  • CompTIA Security+

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