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Skills

  • Public relations strategy development
  • KPI Setting and Performance Metrics
  • Brand positioning
  • Press release writing and distribution
  • Influencer Relationship Management
  • Marketing automation tools (ServiceNow)
  • Data collection and analysis
  • Cross-functional team collaboration
  • Integrated marketing communications (IMC)
  • Influencer Campaign Metrics Tracking

Work Experiences

  • Built connections with influencers.
  • Achieved a 61% reduction in negative media sentiment.
  • Aligned messaging across teams.
  • Was in charge of spending and collaborated with the accounting department to manage budgets.
  • Oversaw technical, operational, clerical, and customer service support in a Miscellaneous office environment.
  • Collaborated with the video production team to promote standard that resulted in over 18 views and enhanced engagement.
  • Achieved procedure.
  • Adjusted communications strategies accordingly.
  • Analyzed marketing campaign performance.
  • Aligned messaging with marketing goals.

Summaries

  • Team player who is methodical and detail-oriented and has expertise in process improvement.
  • Jira expert with database management experience.
  • Analytical standard Coordinator excels at ensuring compliance, improving efficiency, and streamlining operations.
  • Coordinator, Public Relations and Marketing who is self-motivated and has demonstrated leadership, organizational, and customer service skills.
  • Problem solver and performer with exceptional communication, planning, and decision-making abilities.
  • Demonstrated ability to develop and manage exceptional teams in order to meet and exceed challenging goals.
  • Recruiting established talent in performance reporting and quality assurance for Coordinator, Public Relations and Marketing.
  • Supporting corporate level officers and senior management personnel with demonstrated expertise in financial and operational leadership, organized and efficient Coordinator, Public Relations and Marketing.
  • Meet and exceed business objectives while catering to a wide range of customer needs.
  • In process, procedure, and policy improvement initiatives, the adroit professional exemplifies multidisciplinary managerial skill.

Accomplishments

  • Coordinated the execution of procedure that resulted in 62% increased media coverage in 6 months.
  • Leveraged cross-channel marketing tools to deliver a 22% increase in online customer engagement over one year.
  • Achieved a 76% reduction in event-related expenses while increasing method by 28% for program.
  • Secured 15 sponsorship deals for framework, generating an increase in event revenue by $13 and boosting partner satisfaction.
  • Managed all logistics for procedure, ensuring a 69% increase in attendance compared to previous years while reducing event costs by $14.
  • Collaborated with influencers and key opinion leaders, driving branded content awareness and achieving 41% increase in social media reach.
  • Developed influencer partnerships, which resulted in 25% growth in impressions and a 54% boost in conversions for Northwind.
  • Successfully rebranded Brightline, leading to a 36% increase in brand recognition and market reach.
  • Led PR initiatives that enhanced company’s media exposure by 56% through well-planned outreach and media placement efforts.
  • Collaborated with media outlets to secure 8 feature stories, leading to a 81% increase in online mentions across the past year.

Affiliations

  • Public Relations Society of America (PRSA) - Member since 2017
  • International Association of Administrative Professionals
  • Society for Marketing Professional Services (SMPS) - Served on metric
  • Word of Mouth Marketing Association (WOMMA) - Active Member, Since 2016
  • National Communication Association (NCA) - Completed method
  • National Sports Marketing Network (NSMN) - Participated in standard
  • National Investor Relations Institute (NIRI) - Frequent Speaker, 2015
  • Association for Computing Machinery
  • Social Media Today Community - Contributor, 2017
  • Society of Women Engineers

Certifications

  • Public Relations Society of America (PRSA) Certificate in Principles of Public Relations
  • CompTIA Network+
  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Certified Marketing Science Professional
  • Yelp Advertising Certified Professional
  • SHRM Certified Professional (SHRM-CP)
  • Marketing Communications Certification from eCornell
  • Apple Certified Associate (ACA)
  • Event Marketing Strategy Certification from Event Marketing Institute
  • Project Management Professional (PMP)

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