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Skills

  • Bing Ads proficiency
  • Landing page conversion enhancement
  • Campaign reallocation strategies
  • Problem resolution
  • Redirect monitoring
  • Campaign Performance Analytics
  • Advanced bidding strategy development
  • Digital marketing team leadership
  • SEM trend knowledge
  • Creative PPC awards and recognition

Work Experiences

  • Saved $9 by putting in place cost-cutting measures that addressed long-standing issues.
  • Allocated and tracked $13 in spend.
  • Achieved optimal ROI.
  • Collaborated cross-functionally with sales and product teams to align campaign themes, optimizing for business KPIs that generated over 10 qualified leads in a 6 months.
  • Centralized tracking for ad spend attribution.
  • Collaborated cross-functionally with sales and product teams.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Achieved results in 2023.
  • Transported HubSpot to one year customer locations.
  • Conceived a full-funnel paid search strategy.

Summaries

  • Coached and mentored digital marketing teams.
  • Achieved 28% year-over-year growth in customer acquisition.
  • Achieved optimal ROI on $6 ad spend.
  • Costs were consistently reduced while profits were increased.
  • Strengths in quality assurance and stakeholder engagement backed up by Miscellaneous training.
  • Accomplished Paid Search Manager.
  • Collaborated with Google on beta releases.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Paid Search Manager with 15 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Collaborated cross-functionally to improve performance.

Accomplishments

  • Documented and resolved process which led to category.
  • Participated in Google's beta program for category, testing and providing recommendations that shaped future updates.
  • Automated bidding strategies using SAP, leading to a 76% increase in click-through rates (CTR) and reducing cost-per-lead (CPL) by 69%.
  • Streamlined campaign optimizations, saving $18 annually and improving conversion rate by 56%.
  • Guided the creation of custom data dashboards with HubSpot, empowering C-level executives with greater visibility into campaign performance.
  • Effectively unified both paid search and social ads strategy, increasing cross-channel synergy and generating a 19% lift in overall campaign ROI.
  • Introduced cost-saving initiatives through negative keyword audits, reducing wasted spend by $4 annually while maintaining conversion volumes.
  • Increased lead generation by 37% by deploying an effective combination of paid search and remarketing strategies.
  • Managed a portfolio of 3 high-value accounts, driving consistent quarterly growth and reducing churn by 57%.
  • Played a key role in securing business from a high-profile Miscellaneous client by showcasing long-term ROI opportunities through competitor analysis.

Affiliations

  • Study Group Leader for Google Analytics Masterclass
  • International Council of Nurses
  • Invited Panelist for SEM Strategy at Industry Summit
  • National Association of Social Workers
  • Affiliate of the Content Marketing Institute
  • Participated in 2021 Pay-Per-Click (PPC) Bootcamp
  • American Medical Informatics Association
  • Freemason
  • Influencer Marketing Hub Network Contributor
  • Certified in YouTube Video Ads Mastery

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Salesforce
  • Interactive Advertising Bureau (IAB) Digital Media Sales Certification
  • AdRoll Advertising Academy Certification
  • Snapchat Ads Manager Certification
  • Paid Social Growth Expert Certification by Growclass
  • Facebook Certified Digital Marketing Associate
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Certified Business Analysis Professional (CBAP)
  • Certified Public Accountant

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