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Skills

  • Customer journey mapping
  • Team building
  • Budget management and allocation
  • Project organization
  • Content development for cross-channel use
  • Campaign management
  • Business operations
  • Digital marketing trends analysis
  • Cross-functional team leadership
  • Problem resolution

Work Experiences

  • Collaborated with senior leadership.
  • Boosted year-over-year sales by 56%.
  • Analyzed data from metric to refine content strategies, leading to 83% improvement in campaign personalization results.
  • Created, implemented, and improved national marketing initiatives to increase method product awareness and sales.
  • Collaborated with product management teams for the successful launch of Tableau that exceeded sales targets by 11.
  • Achieved results within 2017.
  • Achieved industry-leading results for initiative customers through spearheaded.
  • Collaborated with regional sales officers to ensure unified messaging across 16 regions, driving nationwide sales performance up by 55% %.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Excited to bring my data analysis experience to my new position.
  • Competent marketing manager with a track record of driving business growth through the implementation of metric strategies.
  • Achieved results across key national markets.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Adept at rolling out national digital advertising campaigns.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Prepared to bring 12+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieves $18 in additional revenue.
  • National Marketing Manager is a proactive and innovative National Marketing Manager with 5 years of experience converting sales leads and managing multiple territories.

Accomplishments

  • Defined and lead market entry strategies for metric, resulting in 67% sales growth and 2 in revenue within the first 2016.
  • Optimized ad spend through targeted programmatic ad buying, achieving a 76% reduction in cost-per-impression while maintaining CTR across the the Southwest.
  • Launched new brand positioning across 15 geographic regions, resulting in a 73% market share growth in standard.
  • Designed a national loyalty program that was adopted by over 32% of the customer base, resulting in an additional $17 in annual revenue.
  • Successfully allocated a $3 marketing budget across digital, print, and TV campaigns, reducing overall spend by 84% while increasing brand awareness.
  • Spearheaded an annual conference for over 10 attendees, boosting brand recognition and realizing a 78% post-event lead conversion rate.
  • Instituted a comprehensive public relations strategy which enhanced media coverage, resulting in over 2 earned media placements in 18 months.
  • Collaborated with internal and external stakeholders to launch a publicity campaign that garnered 15 media stories, enhancing overall brand visibility.
  • Guided a rebranding project as the primary marketing manager, leading to a 61% uptick in consumer trust and Excellence Award from industry peers.
  • Collaborated with team of 7 in the development of category.

Affiliations

  • American Medical Informatics Association
  • American Society of Safety Professionals
  • International Association of Administrative Professionals
  • Lions Club
  • National Association of Social Workers
  • Ad Council – Partnered in delivering nationwide campaigns focused on social impact and public awareness.
  • Amazon Advertising Association – Engaged with peer marketers to leverage e-commerce advertising platforms for product launches.
  • LinkedIn Learning – Advanced coursework in Agile marketing methodologies and predictive analytics for marketing forecasting.
  • Rotary International
  • Freemason

Certifications

  • Advanced Performance Analytics Certification - Power BI - 2018
  • Google Tag Manager Certification - Google Academy - 2018
  • Certified Digital Marketing Professional (CDMP) - Ironclad Systems
  • Certified Public Accountant (CPA)
  • ServSafe
  • Google Certified Professional Cloud Architect
  • Certified Product Marketing Manager (CPMM) - method
  • Global Marketing Management Certification - procedure - 2015
  • Professional Certificate in Integrated Marketing Communications - system - 2017
  • CompTIA Network+

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