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Skills

  • Creative direction and asset development
  • Regulatory compliance
  • Team management
  • Strategic planning
  • Brand loyalty programs
  • Budgeting and Allocation 
  • PeopleSoft
  • Client communication
  • Digital marketing trends analysis
  • Business operations

Work Experiences

  • Achieved 64% improvement in campaign personalization results.
  • Achieved sales growth across the West Coast.
  • Achieved a 74% increase in organic reach.
  • Collaborated with product management teams for the successful launch of Tableau that exceeded sales targets by 11.
  • Sold and distributed over $10 worth of Salesforce.
  • Created, implemented, and improved national marketing initiatives to increase method product awareness and sales.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Boosted year-over-year sales by 56%.
  • Collaborated with product management teams.
  • Achieved a 84% click-through rate on digital ads.

Summaries

  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Accomplished in orchestrating nationwide rebranding campaigns, securing Top Performer for outstanding marketing strategy while boosting brand recognition and market share.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved 84% higher media mentions.
  • Prepared to bring 12+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Achieved 48% user growth.
  • Aligned strategies with customer preferences and business objectives.
  • Adept at rolling out national digital advertising campaigns across 18 countries, saving $11 annually by managing vendor relationships and optimizing spend.

Accomplishments

  • Led crisis communication efforts that protected brand reputation, resulting in a 49% decrease in negative media coverage during metric.
  • Implemented a customer segmentation strategy, improving targeted marketing campaigns which increased customer lifetime value by 64% in two years.
  • Launched new brand positioning across 15 geographic regions, resulting in a 73% market share growth in standard.
  • Mentored a team of 6 marketing professionals, facilitating career growth and promoting 9 team members to leadership roles.
  • Earned Innovation Award for orchestrating nationwide rebranding initiatives resulting in 74% boost in customer engagement across the Northeast.
  • Directed a standard that drove 57% increase in customer acquisition through combined digital, social media, and TV outreach efforts.
  • Spearheaded an annual conference for over 10 attendees, boosting brand recognition and realizing a 78% post-event lead conversion rate.
  • Partnered with external agencies and created a highly-targeted remarketing strategy for specific customer segments, generating a 41% ROI increase.
  • Developed sales enablement materials that improved sales closures by 83% and supported the onboarding of 10 new sales representatives.
  • Instituted a comprehensive public relations strategy which enhanced media coverage, resulting in over 2 earned media placements in 18 months.

Affiliations

  • Agile Alliance – Participating member exploring Agile methods to streamline marketing project workflows and team agility.
  • Ad Council – Partnered in delivering nationwide campaigns focused on social impact and public awareness.
  • Facebook BluePrint Certification – Enhanced knowledge of social media advertising best practices and audience segmentation.
  • National Association of Social Workers
  • Project Management Institute (PMI) – Applied PM methodologies for national marketing projects and team management execution.
  • Association of Information Technology Professionals
  • Women in Marketing (WiM) – Active chapter involvement promoting leadership skills and fostering diversity in marketing sectors.
  • Jaycees
  • Certified Practicing Marketer (CPM) – Recognition of high-level expertise in market research, brand re-positioning, and segmentation.
  • Association of National Advertisers (ANA) – Engaged in workshops about experiential media and brand development.

Certifications

  • Certified Business Analysis Professional (CBAP)
  • American Marketing Association Professional Certified Marketer (PCM) - 2021
  • Salesforce
  • Project Management Professional (PMP)
  • First Aid/CPR Certified
  • Certified Marketing Executive (CME) - Meridian
  • Global Marketing Management Certification - procedure - 2015
  • Facebook Certified Marketing Science Professional - 2019
  • Certified Brand Strategist - Meridian
  • Search Engine Optimization (SEO) Specialist Certification - Power BI - 2024

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