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Skills

  • Communications
  • Supervision
  • Collaborative Partnership Building
  • Analytics and reporting
  • Brand positioning
  • Budget allocation and cost-efficiency
  • Problem resolution
  • Public and media relations
  • Budgeting and Allocation 
  • Creative campaign development

Work Experiences

  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Awarded Employee of the Year for excellence in creative strategy.
  • Achieved results for initiative.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Achieved a 83% increase in lead generation.
  • Championed integrated communications strategies.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Expert at keeping track of trends and seizing new opportunities.
  • Achieved multi-award-winning campaigns.
  • Achieved on-budget and on-time delivery.
  • Achieved a 53% lift in organic followers.
  • Achieved 36% reductions in cycle time.
  • Excited to bring my vendor management experience to my new position.
  • Accomplished in media outreach and PR strategies.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved $17 in sales.

Accomplishments

  • Directed multi-channel campaigns that increased customer retention rates by 29%, contributing to overall company revenue growth of $3.
  • Analyzed post-launch metrics for Adobe Creative Suite, identifying opportunities that led to a 70% reduction in customer churn rates.
  • Planned and executed influencer marketing campaigns that garnered a 78% increase in social media following and process.
  • Executed several months-long digital campaigns integrated across social media, email, and SEO, which resulted in a 21% boost in customer engagement.
  • Built content marketing strategies that resulted in over 29% growth in organic search traffic within 6 months through SEO improvements.
  • Collaborated with external vendors to produce visual and content assets, delivering impactful campaigns within $7,000 and achieving 21% higher engagement.
  • Enhanced customer segmentation and targeting efforts to drive personalized messaging, leading to a 51% increase in click-through rates.
  • Documented and resolved initiative which led to program.
  • Created and executed B2B marketing plans that secured over 8 new partnerships with influential clients, driving long-term sales growth.
  • Developed a comprehensive go-to-market strategy for QuickBooks, increasing product awareness by 56% in the past year.

Affiliations

  • International Association of Administrative Professionals
  • Public Relations Society of America (PRSA) – Membership for ongoing education in PR, crisis management, and content distribution strategies.
  • HubSpot User Group (HUG) – Active participant to improve knowledge of data-driven customer engagement and marketing automation.
  • Association of National Advertisers (ANA) – Leveraging their data resources to drive influencer marketing initiatives.
  • Jaycees
  • American Medical Informatics Association
  • Association for Supply Chain Management (APICS)
  • Email Experience Council (EEC) – Focus on improving email marketing best practices, including segmentation and A/B testing.
  • Marketing Leadership Council – Engaged in peer-to-peer learning with leadership from other industries on strategic campaign execution.
  • American Marketing Association

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Professional Certified Marketer (PCM) in Marketing Management
  • Certified Public Accountant
  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)
  • Certified Partnership Professional – Meridian
  • Advanced Marketing Analytics - Coursera by framework
  • Google Ads Display Certification
  • Project Management Professional (PMP)

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