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Skills

  • Strategic planning
  • Budgeting and Allocation 
  • Product development
  • Channel Management (e.g., Paid Search, SEO, Social Media)
  • Brand development
  • First Aid/CPR
  • Customer service
  • Cross-functional team leadership
  • Campaign Timeline Management
  • P&L Management

Work Experiences

  • Achieved results within the first 14 months.
  • Achieved a $185,000 increase in revenue.
  • Achieved results within the first 8 months.
  • Implemented marketing strategies that resulted in a customer base growth of 9%.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved a 16% boost in inbound lead generation.
  • Boosted ROI by 30% in 2017.
  • Analyzed customer feedback from surveys.
  • Achieved industry-leading results for program customers through launched.

Summaries

  • Innovative marketing leader with 3+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved 16% KPI improvement.
  • Accomplished in GTM strategy development.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved $13 revenue growth.
  • Achieved significant revenue growth.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Expert at keeping track of trends and seizing new opportunities.

Accomplishments

  • Revamped brand's digital experience, shifting to a mobile-first strategy that increased mobile conversions by 47% in several months.
  • Coordinated with regional teams to localize global campaigns, maintaining brand integrity while increasing regional market share by 82% in Columbus.
  • Developed and rolled out a behavior-based segmentation strategy that enhanced personalized messaging and led to a 79% increase in email campaign open rates.
  • Drove market entry for a new product in the West Coast, achieving sales targets 15 months ahead of time and securing distribution partnerships with 7 major retailers.
  • Successfully rebranded a legacy product, repositioning it in the market, leading to 83% increase in sales and reviving demand in 6 months.
  • Implemented a robust customer feedback loop, transforming feedback into actionable improvements, leading to a 21% improvement in NPS score.
  • Achieved quarterly growth targets by aligning multichannel strategies to consumer trends, generating 40% more leads than projected in 2022.
  • Instituted a culture of data-driven decision-making that streamlined campaign optimizations and improved ROAS by 35% quarter over quarter.
  • Devised a global advertising campaign that contributed to an uplift in both online and in-store traffic, resulting in $161,000 in additional quarterly revenue.
  • Led the research and negotiation of third-party vendor partnerships for media buying, resulting in a $81,000 cost savings while improving campaign reach.

Affiliations

  • Google Marketing Platform Certified – Completed Advanced Analytics in 2017
  • Global Marketing and Advertising Association (GMAA) – International Marketing Chair
  • Women in Marketing (WiM) – Diversity in Leadership Initiative
  • American Association of Advertising Agencies (4A’s) – Committee on Brand Value Management
  • Business Marketing Association (BMA) – Strategic Branding Group
  • Chief Marketing Officer (CMO) Council – Strategic Campaign Development Member
  • Society of Women Engineers
  • International Council of Nurses
  • National Association of Social Workers
  • American Marketing Association

Certifications

  • Apple Certified Associate (ACA)
  • Certified Public Accountant
  • Certified Business Intelligence Professional (CBIP) - Summit Group
  • First Aid/CPR Certified
  • Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing
  • Cisco Certified Internetwork Expert (CCIE)
  • LinkedIn Certified Marketing Professional - 2018
  • Certified Social Media Strategist (CSMS) - Ironclad Systems
  • CompTIA Security+
  • SHRM Senior Certified Professional (SHRM-SCP)

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