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Skills

  • Budgeting
  • Pricing structures
  • Data entry
  • Fact checking
  • Ad targeting strategy and refinement
  • Event marketing execution
  • Brand consistency across channels
  • Key performance indicator (KPI) tracking
  • Lead generation strategies
  • Research methods

Work Experiences

  • Achieved 7 conversions.
  • Worked closely with the product development team to modernize and update promotions.
  • Boosted conversion rates by 29%.
  • Assisted the marketing director in launching product campaigns.
  • Automated customer follow-ups.
  • Assisted in product improvement by system.
  • Assisted in executing a marketing campaign that increased overall engagement by 48% and resulted in $16 additional revenue for Asana.
  • Analyzed competitor performance and adjusted marketing strategies to increase market share by 17% in Raleigh.
  • Achieved Employee of the Year recognition in 2021.
  • Achieved a 73% decrease in cancellations.

Summaries

  • Within Miscellaneous, senior Assistant Marketer and outstanding performer in stakeholder engagement and quality assurance.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Industrious marketing specialist with 11 years of experience in marketing and a decisive and hardworking attitude.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Strengths in team leadership and stakeholder engagement backed up by Miscellaneous training.
  • Expert in category sales and Power BI promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Adept at market segmentation.
  • Achieved 28% growth in followers.
  • Assistant Marketer with 16 years of successful data analysis and cross-functional collaboration experience.
  • Assistant Marketer with a passion for enhancing customer experiences through data analysis and personalized campaigns, reducing cancellation rates by 77% in 6 months.

Accomplishments

  • Implemented A/B testing on ad campaigns leading to a 66% lift in click-through rates and 66% improved overall ad performance.
  • Collaborated with team of 17 in the development of program.
  • Performed exhaustive keyword analysis resulting in a 29% improvement in paid ad relevance and cost-efficiency.
  • Assisted in planning and executing metric first influencer marketing campaign, resulting in 28% growth in social engagement.
  • Conducted in-depth market research that identified new customer segments, leading to a 78% increase in marketing-qualified leads (MQLs).
  • Oversaw the redesign of promotional materials, which helped increase product awareness by 16% in the framework.
  • Contributed to paid search optimizations, decreasing cost-per-acquisition (CPA) by 42% within the first several months of campaign updates.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Generated weekly and monthly analytics reports using category, uncovering metric for ServiceNow.
  • Facilitated cohesive cooperation between sales and marketing departments, improving lead scoring accuracy by 65% and shortening sales cycles.

Affiliations

  • American Society of Safety Professionals
  • Association of National Advertisers (ANA) Member
  • Interactive Advertising Bureau (IAB) - Certified Digital Media Buyer 2017
  • Association of Information Technology Professionals
  • Lions Club
  • Young Professionals Network (YPN) - Active Contributor
  • The Direct Marketing Association (DMA) – Member
  • Chartered Institute of Marketing (CIM) Affiliate
  • Content Marketing Association (CMA) - Active Member
  • Twitter Flight School - Completed initiative Training, 2015

Certifications

  • Salesforce
  • International Marketing Associate Certification (IMA) 2022 - Lakeside Partners
  • Certified Digital Marketing Professional (CDMP) – 2020, Beacon Labs
  • Microsoft Certified Systems Engineer (MCSE)
  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Marketing Analytics Certification 2016 - Summit Group
  • CompTIA A+ Technician
  • Certified Marketing Research Professional (CMRP) 2016 - Northwind
  • Certified Internet Marketing Specialist (CIMS) 2022 - Northwind
  • Hootsuite Social Media Marketing Certification 2018 - Northwind

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