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Skills

  • Customer retention program design
  • Market Analysis
  • First Aid/CPR
  • Budgeting
  • Digital marketing strategy development
  • Problem resolution
  • Advanced data analytics (Google Analytics, Excel)
  • Product development
  • MS Office
  • Brand identity alignment

Work Experiences

  • Achieved a $133,000 net gain in customer acquisition.
  • Created, implemented, and improved national marketing initiatives to increase method product awareness and sales.
  • Achieved a 51% improvement in inbound lead quality.
  • Achieved a 26% increase in market share.
  • Accomplished this in under 2018.
  • Increased Workday sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Adjusted the bidding strategy.
  • Achieved a 37% reduction in churn rate.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Adjusted strategies on an ongoing basis.

Summaries

  • Innovative marketing leader with 15+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Marketing Account Executive is a multi-talented Marketing Account Executive who is consistently rewarded for planning and operational improvements.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Expert at keeping track of trends and seizing new opportunities.
  • Able to boost paid search efficiency.
  • Excited to bring my client relations experience to my new position.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Marketing Account Executive is a proactive and innovative Marketing Account Executive with 2 years of experience converting sales leads and managing multiple territories.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Increased social media engagement for Harbor & Co. By 29% through content strategy and influencer collaboration.
  • Provided marketing forecasting and budget planning for process, achieving a 82% ROI increase for Northwind.
  • Forged strategic partnerships with influencers, offering access to 2 new audiences and expanding customer reach.
  • Optimized digital marketing funnel, improving form submissions by 20% and driving revenue growth.
  • Redesigned the customer journey for Workday, increasing conversion rates by 26% across all buyer stages.
  • Initiated an integrated marketing campaign that grew new customer acquisitions by 22% within one year.
  • Documented and resolved procedure which led to method.
  • Increased upselling opportunities by 76% through personalized cross-channel marketing campaigns.
  • Refined influencer marketing techniques, resulting in 10 new partnerships and a 28% increase in brand visibility.
  • Orchestrated the paid media campaigns for Beacon Labs, driving a 29% growth in ROI through performance optimizations.

Affiliations

  • Content Marketing Institute (CMI) Community Member
  • National Association of Sales Professionals (NASP) Devoted Member
  • Paid Search Association Confirmed Member
  • American Medical Informatics Association
  • Affiliate Member of the Association of Professional Consultants
  • Toastmasters
  • International Association of Administrative Professionals
  • Project Management Institute (PMI) Affiliate for Marketing Managers
  • Association for Computing Machinery
  • Google Analytics Certified Professional Member

Certifications

  • HubSpot Certified CRM Expert
  • Certified Customer Experience Professional (CCXP)
  • Certified Public Accountant (CPA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Public Accountant
  • Google Certified Professional Cloud Architect
  • Google Ads Certification
  • Mastering Sales Funnels Certification - ClickFunnels
  • CompTIA Security+
  • Apple Certified Associate (ACA)

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