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Skills

  • Adapting content for international audiences
  • Technical and creative content balance
  • Customer retention and loyalty through content
  • Influencer partnership negotiation
  • Global content team leadership
  • Project management tools (e.g., [Software Name])
  • Cost per acquisition (CPA) reduction via content
  • Content marketing process automation
  • Content marketing analytics and reporting
  • Revenue Growth through Content Strategy

Work Experiences

  • Achieved a [Percentage]% reduction in cost per acquisition (CPA).
  • Played a key role in content strategy for a product launch.
  • Managed partnerships with [Type] influencers.
  • Developed and executed a crisis communication plan during [Event], minimizing brand reputation damage and achieving [Number] positive media placements.
  • Achieved results in just [Time Period].
  • Reinvigorated dormant email subscribers.
  • Led to [Percentage]% growth in mobile-generated revenue.
  • Achieved over [Number] million additional impressions.
  • Generated over [Number] leads.
  • Scoped a content marketing partnership with [Company].

Summaries

  • Boosted brand awareness.
  • Diligent and creative content marketing leader.
  • Achieved [Percentage]% growth across all digital touchpoints.
  • Vice President of Content Marketing with deep expertise in content funnel analysis, consistently driving [Percentage]% increase in conversions through high-impact assets.
  • Achieved [Percentage]% boost in web traffic.
  • Implemented collaborative content strategies across teams.
  • Maintained a [Percentage]% on-time publishing rate.
  • Tactical content marketing executive.
  • Maintained high output quality.
  • Creative content marketing executive.

Accomplishments

  • Spearheaded a new video strategy across key platforms, resulting in a [Percentage]% rise in engagement metrics such as likes, shares, and comments within [Number] months.
  • Implemented innovative AI-driven content optimization tools, increasing internal team efficiency by [Percentage]%.
  • Built a content-centric partnership with the product team, growing product page visibility by [Percentage]% and increasing demo requests by [Percentage]%.
  • Orchestrated a cross-functional content campaign that resulted in a [Percentage]% boost in user engagement and a [Percentage]% growth in the email subscriber list.
  • Introduced pillar content and cluster page strategies, resulting in a [Percentage]% increase in key inbound traffic and ranking for [Keyword] terms.
  • Launched a company-wide content training initiative educating [Number] teams globally, earning a [Award] for contribution to revenue growth.
  • Produced high-conversion landing page copy that increased lead-to-customer conversion rates by [Percentage]% within [Number] months.
  • Partnered with [Number] top influencers in the industry, negotiating long-term contracts that resulted in a [Percentage]% increase in brand mentions on social media.
  • Implemented an SEO-optimized editorial approach that helped achieve a [Percentage]% rise in organic search traffic in [Year].
  • Enhanced customer retention by [Percentage]% through a focused delivery of personalized content recommendations and newsletters.

Affiliations

  • Certified Digital Marketing Professional (CDMP) through Digital Marketing Institute
  • Search Engine Optimization (SEO) Certification from [Provider]
  • Member of Growth Marketing Conference Leadership Pipeline
  • Association of National Advertisers (ANA) Member
  • Digital Analytics Association (DAA) Member
  • Executive Leadership Council for Enterprise Content Strategy
  • Public Relations Society of America (PRSA) Crisis Management Program
  • American Marketing Association (AMA) Professional Membership
  • HubSpot Academy - Certified Inbound Marketing Professional
  • Content Marketing Institute (CMI) Member

Certifications

  • Scrum Master Certified (SMC) - Agile Project Management
  • Trello Project Management Certified Professional
  • SEO Certification by ClickMinded
  • Inbound Marketing Certification - HubSpot Academy
  • StoryBrand Certified Guide
  • Artificial Intelligence in Marketing Certification (IAB Europe)
  • MarketingProfs Content Marketing Certification
  • Hootsuite Social Marketing Certification
  • Google Ads Certification
  • Interactive Advertising Bureau (IAB) Digital Media Sales Certification

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Vice President of Content Marketing salary in the US

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