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Skills
- Adapting content for international audiences
- Technical and creative content balance
- Customer retention and loyalty through content
- Influencer partnership negotiation
- Global content team leadership
- Project management tools (e.g., [Software Name])
- Cost per acquisition (CPA) reduction via content
- Content marketing process automation
- Content marketing analytics and reporting
- Revenue Growth through Content Strategy
Work Experiences
- Achieved a [Percentage]% reduction in cost per acquisition (CPA).
- Played a key role in content strategy for a product launch.
- Managed partnerships with [Type] influencers.
- Developed and executed a crisis communication plan during [Event], minimizing brand reputation damage and achieving [Number] positive media placements.
- Achieved results in just [Time Period].
- Reinvigorated dormant email subscribers.
- Led to [Percentage]% growth in mobile-generated revenue.
- Achieved over [Number] million additional impressions.
- Generated over [Number] leads.
- Scoped a content marketing partnership with [Company].
Summaries
- Boosted brand awareness.
- Diligent and creative content marketing leader.
- Achieved [Percentage]% growth across all digital touchpoints.
- Vice President of Content Marketing with deep expertise in content funnel analysis, consistently driving [Percentage]% increase in conversions through high-impact assets.
- Achieved [Percentage]% boost in web traffic.
- Implemented collaborative content strategies across teams.
- Maintained a [Percentage]% on-time publishing rate.
- Tactical content marketing executive.
- Maintained high output quality.
- Creative content marketing executive.
Accomplishments
- Spearheaded a new video strategy across key platforms, resulting in a [Percentage]% rise in engagement metrics such as likes, shares, and comments within [Number] months.
- Implemented innovative AI-driven content optimization tools, increasing internal team efficiency by [Percentage]%.
- Built a content-centric partnership with the product team, growing product page visibility by [Percentage]% and increasing demo requests by [Percentage]%.
- Orchestrated a cross-functional content campaign that resulted in a [Percentage]% boost in user engagement and a [Percentage]% growth in the email subscriber list.
- Introduced pillar content and cluster page strategies, resulting in a [Percentage]% increase in key inbound traffic and ranking for [Keyword] terms.
- Launched a company-wide content training initiative educating [Number] teams globally, earning a [Award] for contribution to revenue growth.
- Produced high-conversion landing page copy that increased lead-to-customer conversion rates by [Percentage]% within [Number] months.
- Partnered with [Number] top influencers in the industry, negotiating long-term contracts that resulted in a [Percentage]% increase in brand mentions on social media.
- Implemented an SEO-optimized editorial approach that helped achieve a [Percentage]% rise in organic search traffic in [Year].
- Enhanced customer retention by [Percentage]% through a focused delivery of personalized content recommendations and newsletters.
Affiliations
- Certified Digital Marketing Professional (CDMP) through Digital Marketing Institute
- Search Engine Optimization (SEO) Certification from [Provider]
- Member of Growth Marketing Conference Leadership Pipeline
- Association of National Advertisers (ANA) Member
- Digital Analytics Association (DAA) Member
- Executive Leadership Council for Enterprise Content Strategy
- Public Relations Society of America (PRSA) Crisis Management Program
- American Marketing Association (AMA) Professional Membership
- HubSpot Academy - Certified Inbound Marketing Professional
- Content Marketing Institute (CMI) Member
Certifications
- Scrum Master Certified (SMC) - Agile Project Management
- Trello Project Management Certified Professional
- SEO Certification by ClickMinded
- Inbound Marketing Certification - HubSpot Academy
- StoryBrand Certified Guide
- Artificial Intelligence in Marketing Certification (IAB Europe)
- MarketingProfs Content Marketing Certification
- Hootsuite Social Marketing Certification
- Google Ads Certification
- Interactive Advertising Bureau (IAB) Digital Media Sales Certification