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Skills

  • Customer retention and loyalty through content
  • PeopleSoft
  • Relationship development
  • Supervision
  • Project organization
  • Budgeting and Allocation 
  • Process improvement
  • Content localization for target markets
  • Client communication
  • Global content team leadership

Work Experiences

  • Achieved a 70% uplift in social shares.
  • Implemented marketing strategies that resulted in a customer base growth of 6%.
  • Achieved a 42% increase in lead capture effectiveness.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved a 19% reduction in cost per acquisition (CPA).
  • Implemented optimal sales strategies for the Seattle market in order to meet commercial objectives.
  • Achieved 9 positive media placements.
  • Achieved results within 9 months.
  • Boosted organic search traffic by 61%.

Summaries

  • Achieved 72% growth across all digital touchpoints.
  • Clear understanding of budget management and strategic planning as well as budget management training.
  • Achieved 68% boost in web traffic.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Prepared to bring 5+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Achieved 74% audience growth.
  • Achieved 59% brand awareness improvements.
  • Achieved 49% traffic growth across diverse markets.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Collaborated with team of 9 in the development of method.
  • Designed and deployed 8-part email nurture campaigns that achieved open rates of 30% and click-through rates of 50%.
  • Orchestrated partnerships with external agencies to develop multimedia content, producing a 83% uplift in website dwell time and engagement rates.
  • Led the redesign of a content strategy for a Miscellaneous brand, increasing lead generation by 62% within 12 months.
  • Strategically improved SEM content deployment, leading to a 31% drop in cost-per-click across search channels.
  • Leveraged audience analytics tools to reduce content bounce rates by 41% across key landing pages.
  • Created and scaled a brand voice and content messaging framework, leading to a consistent tone across 11 channels.
  • Implemented an SEO-optimized editorial approach that helped achieve a 80% rise in organic search traffic in 2020.
  • Established a content marketing team from the ground up, growing their year-over-year output by 70%, contributing to a 73% increase in website sessions.
  • Co-led the rebranding of the company’s visual content, contributing to a 85% boost in overall online presence and recognition in 2017.

Affiliations

  • American Marketing Association (AMA) Professional Membership
  • Certified Digital Marketing Professional (CDMP) through Digital Marketing Institute
  • Rotary International
  • Certified Account Based Marketing (ABM) Professional from Demandbase
  • Interactive Advertising Bureau (IAB) Professional Certifications
  • Public Relations Society of America (PRSA) Crisis Management Program
  • Association of Information Technology Professionals
  • Search Engine Optimization (SEO) Certification from system
  • American Marketing Association
  • Adweek Marketing Council

Certifications

  • HubSpot Content Marketing Certification
  • Certified Content Strategist (CCS) by Content Science Academy
  • Inbound Marketing Certification - HubSpot Academy
  • Google Ads Certification
  • Data-Driven Marketing Certification (Coursera, category)
  • Digital Marketing Strategy Course Certification (UC Irvine)
  • Certified Search Engine Marketing Professional (SEMPO) Certificate
  • Certified Marketing Executive (CME) - Sales & Marketing Executives International
  • First Aid/CPR Certified
  • LinkedIn Learning HubSpot Advanced Content Marketing Strategies Course Completion

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