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Skills

  • Budgets
  • Product development
  • Communications
  • Content marketing analytics and reporting
  • Problem resolution
  • Process improvement
  • Conversion Rate Optimization (CRO)
  • Team management
  • High-quality lead generation through content
  • Supervision

Work Experiences

  • Achieved a 4% improvement in user retention.
  • Achieved results over the past year.
  • Achieved a 42% increase in lead capture effectiveness.
  • Accomplished results within 5 months.
  • Planned and executed events and marketing programs that resulted in 4 times the number of qualified leads that were expected.
  • Assembled and led a successful distributed team of content marketers, increasing productivity by 64% across 5 regions.
  • Analyzed competitor content.
  • Achieved a 19% growth in international users.
  • Achieved a 81% conversion to qualified prospects.
  • Achieved results in under 11 months.

Summaries

  • Expert at keeping track of trends and seizing new opportunities.
  • Achieved 39% organic growth.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Vice President of Content Marketing is a proactive and innovative Vice President of Content Marketing with 9 years of experience converting sales leads and managing multiple territories.
  • Achieved 17% improvements in lead generation.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Within Miscellaneous, senior Vice President of Content Marketing and outstanding performer in data analysis and cross-functional collaboration.
  • Prepared to bring 5+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved 62% uplift in social engagement.

Accomplishments

  • Directed the creation of a global content localization plan that increased customer engagement in 13 new international markets.
  • Orchestrated partnerships with external agencies to develop multimedia content, producing a 83% uplift in website dwell time and engagement rates.
  • Developed a robust customer engagement analysis process, reducing content churn rate by 85% over 12 months.
  • Delivered a tactical content marketing approach that closely aligned with sales teams, leading to 25% growth in MQLs and SQLs.
  • Implemented an SEO-optimized editorial approach that helped achieve a 80% rise in organic search traffic in 2020.
  • Established KPIs and regularly tracked content ROI, boosting content marketing efficiency by 28%. Conversion rate increased by 23% YOY.
  • Enhanced customer retention by 73% through a focused delivery of personalized content recommendations and newsletters.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Introduced pillar content and cluster page strategies, resulting in a 66% increase in key inbound traffic and ranking for procedure terms.
  • Spearheaded a new video strategy across key platforms, resulting in a 15% rise in engagement metrics such as likes, shares, and comments within 7 months.

Affiliations

  • American Marketing Association
  • International Content Marketing Association (ICMA)
  • Marketing Leadership Council of Raleigh
  • Project Management Institute
  • Society of Women Engineers
  • Professional Certified Marketer (PCM) by AMA
  • National Association of Broadcasters (NAB)
  • Inbound Marketing Certified from HubSpot Academy
  • Adweek Marketing Council
  • Association for Computing Machinery

Certifications

  • Certified Public Accountant (CPA)
  • Artificial Intelligence in Marketing Certification (IAB Europe)
  • Content Marketing Institute's Certified Content Marketing Specialist
  • MarketingProfs Content Marketing Certification
  • Certified Search Engine Marketing Professional (SEMPO) Certificate
  • Google Certified Professional Cloud Architect
  • Scrum Master Certified (SMC) - Agile Project Management
  • Cisco Certified Network Associate (CCNA)
  • SEMrush Content Marketing Fundamentals Certification
  • Apple Certified Associate (ACA)

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