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Skills

  • Project organization
  • Strategic planning
  • Customer journey mapping
  • Crisis mitigation and reputation management
  • Earned Media Strategy
  • Competitive analysis and benchmarking
  • Crisis communication management
  • Team management
  • Data-driven decision making
  • Keyword optimization

Work Experiences

  • Looked for industry trends on social media and through online sources.
  • Aligned content with SEO best practices.
  • Boosted recognition by 19%.
  • Boosted web traffic by 46% within 6 months.
  • Achieved open rates above industry average by 82%.
  • Achieved a 47% increase in customer engagement by implementing multichannel email marketing campaigns targeting high-potential leads.
  • Co-created a digital-first PR strategy.
  • Better understood customer behavior.
  • Achieved a 81% improvement in regional sales.
  • Boosted customer loyalty by 32%.

Summaries

  • Adept in performance-based marketing, leveraging analytics and metrics to continuously optimize campaigns for 49% higher client satisfaction scores.
  • Achieved a 30% improvement in conversion rates.
  • Accomplished in managing internal communication initiatives that aligned cross-functionally, resulting in a 45% improvement in employee satisfaction and engagement.
  • Achieved a 47% improvement in employee satisfaction.
  • Within Marketing and Communications, senior Senior Marketing Communications Specialist and outstanding performer in vendor management and team leadership.
  • Avoided significant brand damage.
  • Clear understanding of budget management and project management as well as stakeholder engagement training.
  • Advanced in crafting compelling value propositions.
  • Closed deals worth $10.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.

Accomplishments

  • Developed and optimized SEO-driven blog content that contributed to 27% organic website traffic growth in 18 months.
  • Spearheaded a comprehensive content marketing strategy that led to 45% increase in leads generated through digital channels in 2016.
  • Collaborated with design and product teams to create an award-winning product brochure that boosted sales inquiries by 45%.
  • Revamped social media content calendar, driving engagement by 37% across 7 platforms.
  • Implemented marketing automation tools like HubSpot to improve workflow, ultimately reducing manual processes by 9%.
  • Collaborated with cross-functional teams to streamline the messaging strategy, resulting in a 44% improvement on lead generation KPIs.
  • Designed a customer feedback loop that enhanced product communications; resulted in a 81% increase in customer satisfaction scores.
  • Managed a communications strategy with a $11 budget, successfully reallocating resources and reducing overall spending by 84% while exceeding campaign objectives.
  • Launched a multi-platform social media campaign, growing brand reach by 68% and driving 9 new followers in 18 months.
  • Established a customer loyalty program communications strategy, resulting in a 17% improvement in repeat purchases and long-term retention.

Affiliations

  • National Communication Association (NCA)
  • International Association of Business Communicators (IABC)
  • American Society of Safety Professionals
  • National Retail Federation (NRF)
  • Email Experience Council (EEC)
  • Association for Supply Chain Management (APICS)
  • Society of Women Engineers
  • Lions Club
  • Association for Computing Machinery
  • Association for Talent Development (ATD)

Certifications

  • Certified Public Accountant
  • Media Relations in Crisis Communications Certification system
  • Certified ABM Practitioner Ironclad Systems
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Network+
  • Microsoft Certified Systems Engineer (MCSE)
  • Strategic Corporate Communications Certification initiative
  • Certified Business Analysis Professional (CBAP)
  • ServSafe
  • Certified Brand Strategy Professional (CBSP)

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