How to Become a Logo Designer in Today's Competitive Market
A logo designer is someone who creates an image that is associated with a brand or product. Typically using visually pleasing graphics and typography. About 70% of logo designers in today’s work field have a bachelor’s degree. Don’t let this statistic bring your hopes down about becoming a logo designer if college isn’t for you. It is possible for someone with a high school diploma or GED to become a successful logo designer.
If you’re wondering how to become a logo designer, where to start on your journey, how to apply for design jobs, keep reading.
The logo design industry is projected to have a growth rate of 3% in the upcoming years. This means that the logo design field is growing and jobs in this field are increasing. The average salary for a logo designer is about $49,000 annually.
The average age of a logo designer is about 38 years old. The gender ratio for logo designers is around 55% men and 46% women. The most common ethnicity is white, which makes up about 76% of logo designers.
The average number of years spent at a company as a logo designer might be less than you think. 53% of logo designers enjoyed staying at their place of work for less than one year. The most common foreign language spoken in the logo design industry is Spanish at 36%.
Right now there are over 50,000 job openings for logo designers.
70% of the logo designers that went to college graduated with their bachelor’s degree. The most common major was graphic design. About 46% of college graduate logo designers studied graphic design in college.
A college education isn’t the only thing that can get you a job in the logo design industry. Learning how to use software like Adobe Creative Suites, Company Website, and Photoshop can go a long way in your career as a logo designer. Those are the top 3 software used by logo designers around the country.
There are multiple courses you can take on Adobe Creative Suites that will teach you whatever you want to learn, a lot quicker than a college would with a 4-year-degree.
Whether you went to college or not, employers like to know about your previous experiences and see some examples of the work you’ve done, before they hire you. Whether you did a part-time internship or a project for a friend, each new experience is something you can add to your portfolio.
The most important credential you can have when applying for a job is a strong portfolio that showcases all of your best work and accomplishments throughout your career. A strong portfolio proves that you are capable of doing great work and motivated to get things done.
You don’t have to be a marketing or business major to know how to sell yourself. This field of work is crucial to building a personal brand, which will help you gain employment, clients, if you’re an entrepreneur, and build a sense of professionalism.
Always network whenever you have a chance. You never know when someone is going to have a project or job opportunity open up and recommend you for the task. Networking is also a great way to share your portfolio, which creates excitement around your personal brand through word-of-mouth advertising or through LinkedIn posts—which are both free.
Logo designers need to convey complex ideas and meanings into simple artistry. They need to be creative, attention-grabbing, and visionary.
Having a strong knowledge of the software, such as Adobe Creative Suites or Photoshop, can help you tremendously when trying to put your thoughts on the screen. Having to think about what you’re doing too much can make you lose your focus and your idea can be lost because you weren’t experienced enough with the software.
The ability to learn doesn’t stop when you graduate from college or finish all the courses on a software website. In this field of work, you are expected to learn throughout your career and be open-minded.
Make sure your work is easily identifiable to the brand you're designing for. The message associated with that brand is key.
Sometimes overthinking a project can ultimately be your downfall. When logo designers try to do too much by adding extra features in their work is when they start to lose focus on the main idea. Simplicity is key in this field of work. Keep the imagery simple and related to what the company's main message is.
It’s important to include a section on hard technical skills, as well as soft personal skills, on your resume. Here are some examples you can put on your resume:
- Experienced with technology software (Adobe Creative Suites, Photoshop, etc.)
- Color Sense
- Outside-of-the-box mindset
- Excellent communication
- Great time-management
- Works well with collaborations
- Always works with accuracy and perfection
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