Business Coach Interview Questions to Demonstrate Expertise

Brandi Glass
5 min read
Cheerful senior gray haired mentor supporting young black colleague in office

If you are starting as a business coach or have been in the industry for a while, getting customers is essential for career growth. Nowadays, the field has many competitors, making it difficult to separate the pros from the newcomers.

For potential clients, having so many options is overwhelming. This confusion is why they are looking to the internet to find the best questions to ask that pinpoint the best fit for their niche.

Knowing what to respond to and expect when meeting a new client is essential for your business’s growth and reputation. This article will cover the top business coach interview questions you should know. Armed with this information, you will have a better idea of what to expect when someone interviews you to determine your strengths as a professional.

What Is Your Coaching Specialty?

In the world of coaching, there is no “one-size-fits-all” specialty approach to working with clients. You should work on one specialty and convey that to your clients. If you target multiple industries, that may repel your clients or create doubt in your capabilities.

Before you get into the details of how to become a business coach, focus on the specialty in which your expertise can bring results.

A firm understanding of your industries and clients lets you articulate how your coaching can benefit them. For example, suppose your specialty is growing a small business. In that case, you can respond: “I specialize in helping small businesses increase their revenue using targeted marketing strategies.”

What Business Coaching Model Do You Apply with Clients?

Business coaching involves numerous models that you can apply to clients. Some examples of these include:

  • The STEPPA coaching model
  • Solution-Focused Coaching
  • The OSKAR coaching model
  • The GROW coaching model
  • The CLEAR coaching model

You can answer this question by thoroughly explaining your specific coaching model or approach. Let’s say you use a solution-focused model with clients. When asked, emphasize how you set clear goals and work with clients to implement practical solutions to achieve those goals. Don’t forget to explain how this model aligns with your client’s needs and helps them achieve their desired results.

Do You Have Experience In My Industry?

With so many industries, you can provide specific examples of clients you worked with relevant to the person asking. Let’s assume that your client is tech-focused. In that case, you mention how you have experience working with clients in the technology industry, helping them develop effective strategies for growth and expansion.”

If you don’t have direct experience in the potential client’s industry, you must mention it to a potential client. However, you can redirect the conversation by adding that you worked in similar industries with challenges and goals that mirror theirs. Additionally, you can mention that you are always willing to learn and open to understanding their specific needs, tailoring your coaching approach accordingly.

How Do You Handle Conflicts of Interest?

Business owners worry about conflicts of interest, especially when they want to work with someone who will advise them on growing their business.

When faced with this question, you can outline the steps to handle them when they arise. For example, you can say that you have a strict confidentiality policy and maintain a list of clients and their respective industries.

Assure the potential client that if you become aware of a potential conflict of interest, you discuss it with both parties to find an amicable solution. If a middle ground is impossible, you can mention that you would be willing to terminate a business relationship with one party at their request.

Do You Have Certifications and Training In This Field?

Never underestimate the importance of certifications and professional training in the coaching field. Because there are so many people who claim to be coaches, your qualifications set you apart. Besides listing your certifications and having a resume ready, you can also mention continuing education or ongoing training to keep your skills and knowledge up to date.

Additionally, you can mention that while having certifications and training is essential, it’s not the only factor that makes a good coach. Your experience and ability to understand the client’s needs and create a customized approach are just as critical to your client’s success.

If you do not have training or certifications, it’s better to wait until you do to start business coaching. This question significantly impacts your potential client’s decision to hire you. Putting in that extra effort makes all the difference in the conversation.

What Style or Coaching Method Do You Use?

Because every client is different, you can adopt multiple coaching methods to help them grow their business and reach their goals. You can answer this question by describing your coaching styles and how they benefit your clients.

It’s also good to mention that you are flexible and adaptable to the client’s needs and may use different styles depending on their situation. You can also explain how you tailor your style to your client’s specific needs and how you align with their goals and objectives.

What Makes You Stand Out From Other Coaches?

You cannot learn how to become a business coach without capitalizing on your strengths. Every successful business coach clearly understands what makes them unique – their edge – and how they stand out among competitors. You can answer this question by highlighting your specific skills, experience, certifications, or approach that sets you apart from others.

For example, you can state your educational or business background, giving you a unique perspective and understanding of the challenges that executives and managers face.

Let your clients understand your dedication to their success and that you constantly learn and update your skills and knowledge. This dedication highlights your commitment to providing the best possible service and gives a positive impression during the interview.

Are There Times When You Failed to Deliver Results?

This query is one of the most challenging business coach interview questions, and you may want to dart around the subject. However, honesty is your best policy, especially if you have negative reviews.

Always be transparent and honest about any instances where you may have failed to deliver results for a client. You can always spin this scenario positively by explaining that failure is a learning opportunity and part of growing and developing as a coach.

When potential clients see that you are honest and willing to take responsibility for your actions and learn from the experience, it’s a sign that you are a professional in every sense.

Why Having a Business Coaching Resume is Essential

Having a resume as a business coach acts as a tool to showcase your qualifications, experience, skills, and achievements to potential clients. And with a customized resume from Rocket Resume, you don’t have to worry about formatting issues preventing you from finding the right client.

A professional resume from Rocket Resume takes minutes to complete, freeing you from the hassle of starting one from scratch. Whether you are uploading online or using it during fairs and conferences, a professional business coach resume from Rocket Resume helps you maintain a professional approach.

Now that you know the most common business coach interview questions, it’s time to create a unique business coach resume showcasing your skills.

Are you ready to start a winning career as a business coach? Format your CV today with Rocket Resume and get $20 off on your first order.